CASESMC

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From Academic Impressions: Higher Ed Impact Monthly Diagnostic.

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Michael's post on the use of social media in independent schools, as well as a link to this article in CASE Currents.

Article explores the implications of how people use Facebook recommendations and links to find info on other sites. Will Facebook replace Google? Who knows, but speculation abounds.

Interesting, digestible perspective on online engagement. Looks at members from lurkers to advocates with potential actions tied to each member type.

Not many .edus on this list, but there are some good examples here that can help in thinking about a social media policy.

Some of these tips are pretty obvious ("Cultivate a Strong Community First." well: duh!), others not so much.

More coverage of Google vs Facebook.

Facebook's plans to usurp Google and dominate search.

"It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose confidence in corporate CEOs, news outlets, government officials and industry analysts has taken a beating. But according to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008. "