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Where the world was talking of outsourcing tasks to South Asia and Latin America or keeping things done within Europe or North America, the emergence of Africa in this sector seems to be pretty interesting.

As opposed to the past, the modern-day business scenario is significantly different. Back in the day, corporations used to serve large markets, diverse in geography and culture and comprising huge masses but today, such a strategy is more likely to take a company to lose its way. Hence, working to attract customers from certain geographical area by getting closer to their culture and lifestyle is the way to expand businesses. While the need for growth is notably there, expanding the clientele without planning is not the right way to go about and therefore, targeting certain geographical region or a particular clientele is the new strategy of taking businesses further.

The news of the bill passed in the US senate that stopped the American businesses from setting up call centers in other countries and outsourcing, had created much uproar in South Asia as the region is currently leading the global outsourcing and BPO industries.

Workers from various departments and walks of life have come out to express concerns about their jobs as outsourcing continues in the region at large. With massive plans for outsourcing taking shape, many Canadians worry that they might be left jobless.

The news of the growth of outsourcing industries in various parts of the world is making headlines these days. Officials at Emenac Inc. have come out to define the terms on which Pakistani BPO industry runs and hence proven that Pakistan is one of the safest regions to invest in, as far as outsourcing is concerned.