Group items tagged

"The quality of a social network depends upon the level of ownership the different actors have over their own participation. A necessary condition for success, but is it sufficient?"

"In this on-going collaboration debate, too many people view collaboration as a solution to a problem. It is not. Collaboration is the behaviour that emerges in contexts that invite for collaboration."

Collaboration is the participation of independent actors in mutual interactions to deliver a specific result, either chosen or not. The so-called collaboration is the outcome of the interactions that occur, initiated by the different participants for their own good reasons, but collaboration is not the purpose.

Networks bring the promise of linking us to uniqueness and diversity, but our human feelings too often guide us towards uniformity and average thinking

12 Rules For Bringing 'Social' To Your Business\n\nRarely do I take a negative viewpoint on new developments, especially in technology. But lately, with the seemingly runaway rise of highly successful social networks like Facebook and Twitter, it's become clear that adding the word "social" to virtually any product or service has become the current marketing trend du jour, often to the detriment of the consumers of those offerings.

Case studies show us an example. It is up to us to judge upon the relevancy of the example for our own context. However, with Social Business this is becoming a lot harder.

"In the context of social business, too much of the thinking is focused on creating homogeneity, a level playing field for all participants. Instead, it should embrace diversity and complexity."