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We have looked at how companies collaborate, so now let's move on to individuals.

Social networks now exist for several years and some of the behaviour of such communities is reasonably well understood. Enough to know that there are potential pitfalls. However, somehow we always seem to forget. Twine, a perception of social interactions.

More than ever, Enterprise 2.0 is the talk of the town. However, the discussion remains difficult due to a continuing bias towards tools and technology. Therefore, an attempt for a real look at the internals of Enterprise 2.0, the dark forces of collaboration.

12 Rules For Bringing 'Social' To Your Business\n\nRarely do I take a negative viewpoint on new developments, especially in technology. But lately, with the seemingly runaway rise of highly successful social networks like Facebook and Twitter, it's become clear that adding the word "social" to virtually any product or service has become the current marketing trend du jour, often to the detriment of the consumers of those offerings.