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We are a communications-based PR firm that does anything and everything ranging from events to digital media campaigns, everywhere

Are you a business person? Did you just set up a new business firm in Shanghai? Well you must get a strong public relations team who would put on their high effort to promote your business and present it well in front of the people.

It goes without saying that no matter how much talent a company might have, there are many more talented people working outside its boundaries. Yet all too many companies focus solely on acquiring talent, on bringing talent inside the firm. Why not access talent wherever it resides?

Times are tough for many businesses, yet some are holding their own, even thriving. Best Buy, Cisco, Target, Starbucks, and Jones Lang LaSalle come to mind. How do they do it? According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms-those with a so-called outside-in perspective-that are most resilient during turbulent markets.

In order to suit the best pr agency type, a firm requires meeting certain categories. Apart from being an efficient service provider and a great professional pursuit/ skills, the company should maintain consistency in meeting deadlines also.