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BPM (Business Process Management) has been a hot item over the past years. Still, most of the basic concepts of BPM have their roots in production and supply chain environments where repetitive, standardised processes prevail. Unfortunately, today's business environment has evolved towards a networked knowledge economy where processes exhibit far greater complexity and variability. This briefing is a pleading for a more interaction-focused BPM approach.

In this white paper, we introduce the concept of Business Interaction Management (BIM). We explore the reasons that make that there is a need for a better understanding and mastering of such expertise and we position it against better-known disciplines such as Business Process Management (BPM).

BPM is hot, but has some limitations and deficiencies. In this presentation, we explore the need for a more interaction-focused approach that we call Business Interaction Management (BIM)

All interactions are crucial steps in any business process. Yet, in most process descriptions, interactions are just endpoints. Once we get there, the process reaches completion and everything is OK. There are no further consequences. Unfortunately, this is incorrect.

Let's talk efficiency, let's talk simplicity and leave the big words to others. Bottom line, from all the available pieces of technology on my laptop, nothing -- and I mean nothing -- compares to e-mail. We can reach anyone around the world in a split second, send any file, share ideas and get feedback. E-mail is our way to communicate and work together daily that is always tied to a business process being carried out in the organization. But in all actuality, e-mail is a problem. Basex Research recently estimated that businesses lose $650 billion annually in productivity due to unnecessary e-mail interruptions and overload.

In business, most investment decisions are based upon a Return on Investment (ROI) analysis. This is OK as long as the assessment of the potential outcome can indeed be made in a realistic and objective way. Otherwise it simply becomes a leap of faith or the false excuse for not investing.

Times are tough for many businesses, yet some are holding their own, even thriving. Best Buy, Cisco, Target, Starbucks, and Jones Lang LaSalle come to mind. How do they do it? According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms-those with a so-called outside-in perspective-that are most resilient during turbulent markets.