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For Enterprise 2.0, the main challenge is getting the workforce to adopt the new tools, business practices, and philosophies. But is it only a challenge or just an impossible dream?

It goes without saying that no matter how much talent a company might have, there are many more talented people working outside its boundaries. Yet all too many companies focus solely on acquiring talent, on bringing talent inside the firm. Why not access talent wherever it resides?

About half a century ago, Peter Drucker coined the term "knowledge worker" to describe a new class of employee whose basic means of production was no longer capital, land, or labor but, rather, the productive use of knowledge. Today, these knowledge workers, who might better be called professionals, represent a large and growing percentage of the employees of the world's biggest corporations. In industries such as financial services, health care, high tech, pharmaceuticals, and media and entertainment, professionals now account for 25 percent or more of the workforce and, in some cases, undertake most typical key line activities. These talented people are the innovators of new business ideas. They make it possible for companies to deal with today's rapidly changing and uncertain business environment, and they produce and manage the intangible assets that are the primary way companies in a wide array of industries create value.

I can't tell you how many companies I have worked with that have encouraged or tolerated a large degree of geographic dispersal among employees and management teams. "We're virtual, and proud of it," one told me. "It doesn't matter where you live anymore," many employees of virtualized companies have argued. "We travel all the time anyway," has been another frequent mantra.\n\nBut I recently encountered a company that is moving the other way. Eclipsys makes software for healthcare providers. The company's headquarters is in Atlanta. Last week, it changed CEOs. The previous CEO, Andrew Eckert, lived in Silicon Valley. By all accounts, he did a good job in the role, and the company has been doing well. However, the board of directors felt that the company couldn't be managed successfully from afar, and held discussions with Eckert about moving to Atlanta. He was committed for both family and career reasons to stay in California, however, and declined to move. The board decided to change leaders, and Philip Pead, who had previously headed and sold a healthcare software company in Atlanta, got the nod as the new CEO. Pead had moved to Miami, but is returning to Atlanta to run the company.

In recent posts we've described a massive institutional transformation that will occur as part of the big shift: the move from institutions designed for scalable efficiency to institutions designed for scalable learning. The core questions we all need to address are: who will drive this transformation? Who will be the agents of change? Will it be institutional leaders from above or individuals from below and from the outside of our current institutions?

With Enterprise 2.0, we are trying to solve some of the problems of today's business organisations. However, we must not forget that our business environment is rapidly evolving and therefore, we might be solving the problems of the past instead of those of the future.

Not large corporations, but networks of small companies and individuals will be the future drivers for innovation and prosperity. A policy paper of The Lisbon Council.