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Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, "how can we use new media to get closer to customers?" The answer is not, develop a social media strategy to start engaging with customers. The answer is, change.

We are a communications-based PR firm that does anything and everything ranging from events to digital media campaigns, everywhere

Social media is most transformative when used inside the company, says Web 2.0 expert Leon Benjamin - and the implications are far reaching...

About half a century ago, Peter Drucker coined the term "knowledge worker" to describe a new class of employee whose basic means of production was no longer capital, land, or labor but, rather, the productive use of knowledge. Today, these knowledge workers, who might better be called professionals, represent a large and growing percentage of the employees of the world's biggest corporations. In industries such as financial services, health care, high tech, pharmaceuticals, and media and entertainment, professionals now account for 25 percent or more of the workforce and, in some cases, undertake most typical key line activities. These talented people are the innovators of new business ideas. They make it possible for companies to deal with today's rapidly changing and uncertain business environment, and they produce and manage the intangible assets that are the primary way companies in a wide array of industries create value.

DT Communications is the largest and leading agency in China and Asia with the focus in digital strategies. With offices operating across Asia Pacific regions, DT team is specialized in the domains of corporate strategy, public relations, event management, digital monitoring and marketing.