The Outside-In Approach to Customer Service - HBS Working Knowledge - 0 views
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anonymous on 11 May 10Times are tough for many businesses, yet some are holding their own, even thriving. Best Buy, Cisco, Target, Starbucks, and Jones Lang LaSalle come to mind. How do they do it? According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms-those with a so-called outside-in perspective-that are most resilient during turbulent markets.