Skip to main content

Home/ Groups/ Brilliant Noise
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
Jason Ryan

http://www.universalmccann.de/wave6/downloads/wave6_insights_international.pdf - 1 views

www.universalmccann.de/...ve6_insights_international.pdf

insights international social media earned media strategy business marketing content social business

shared by Jason Ryan on 14 Feb 13 - No Cached
  • Jason Ryan on 14 Feb 13
     
    Read the Universal McCann Wave Report.
bethgranter

The Promise - Features - Twitter Tracker - Channel 4 - 0 views

www.channel4.com/...twitter-tracker

shared by bethgranter on 10 Jan 13 - No Cached
  • bethgranter on 10 Jan 13
     
    tracker twitter tools visualisation
Maddy Wood

The Year Ahead For...Social media - Brand Republic News - 1 views

www.brandrepublic.com/...the-year-ahead-forsocial-media

antifragility Taleb social media investment digital investment trends

shared by Maddy Wood on 10 Jan 13 - No Cached
  • The Year Ahead For...Social media
  • Social media is antifragile. It is thriving in a world of increasing technological development, complexity and uncertainty.
  • In 2013, social media will
  • ...15 more annotations...
  • move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
  • THE RISE OF SOCIAL BUSINESS More companies will move beyond an experimental approach to social media.
  • PAID, OWNED AND EARNED
  • SOCIAL SOFTWARE
  • The challenge facing brands will be to successfully utilise the software to deliver real business benefit. In such a nascent industry, we can expect some trailblazers to drive competitive business advantage for their clients, while others will fail just as fast as they appeared. It will take canny observers to predict the winners and losers.
  • In such a nascent industry, we can expect some trailblazers to drive competitive business advantage for their clients, while others will fail just as fast as they appeared. It will take canny observers to predict the winners and losers.
  • The discussion about who "owns" social media will move to be focused on "how can we better colla-borate and become more open?". Human resources, customer service, insight and operations, as well as marketing, should all benefit.
  • The shift towards closer integration between paid, owned and earned media will accelerate in 2013. As social networks look for ways to monetise their audiences and brands search for more effective ways to engage consumers, there will be increased growth of paid-for social advertising. Facebook may see the lion’s share of advertising revenue but will need to tread a delicate balance between consumers’ and advertisers’ needs. Expect to see plenty of changes around the News Feed, ticker and notifications. Expect changes to the EdgeRank algorithm and key application programming interfaces. After all, if you are only "1 per cent done", there is plenty of change ahead.
  • SOCIAL MEDIA MEASUREMENT
  • THE RISE OF SOCIAL CRM
  • With the emergence of better-tracking and more useful social CRM platforms, brands can focus on finding and engaging valuable brand advocates. Turning these "superfans" into evangelists and rewarding them will move from being ad hoc to becoming part of a structured programme. In turn, consumers will become wiser about their importance to brands and look to demand a better deal in the value exchange. Expect some high-profile fallouts.  
  • BIG DATA
  • The promise of finding the needle in the haystack – the insight from the data puke – is an exciting one. The reality of looking at large volumes of social data in real time, understanding and responding to it is far more challenging. So, although 2013 won’t quite be "the year of big data", we’ll certainly see significant leaps forward.
  • Talent, expertise and creativity will be key components that will influence success.
  • the social media industry, and those brands willing to invest in it, will become stronger. Because data is accessible, points of view are shared and there is a cultural willingness to fail fast, learning from the randomness will be accelerated. In these fragile times, it’s comforting to know we may be able to rely on the antifragility of social media this year.
  • Maddy Wood on 10 Jan 13
     
    In 2013, social media will go beyond the peak of inflated expectations (pre-Facebook and Groupon initial public offerings) and the trough of disillusionment (cf. Facebook at $17 a share) and move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
Maddy Wood

Morrisons restructures marketing department after poor Christmas - Brand Republic News - 0 views

www.brandrepublic.com/...ting-department-poor-Christmas

morrisons customer director

shared by Maddy Wood on 10 Jan 13 - No Cached
  • Morrisons has appointed Nick Collard to the newly created group marketing and customer director position following the departure of commercial director Richard Hodgson.
Jason Ryan

The Evolution of Retail | Conversations by Fjord - 1 views

conversations.fjordnet.com/...the-evolution-of-retail

twitterfave retail kiddicare strategy marketing business digital

shared by Jason Ryan on 17 Jan 13 - No Cached
  • Jason Ryan on 17 Jan 13
     
    We might be a bit obsessed by the future of retail here @fjord. http://t.co/xQg6hBMw
bethgranter

The Launch of Sosolimited's Typographic Web App ReConstitution 2012 | The Creators Project - 0 views

www.thecreatorsproject.com/...-web-app-ireconstitution-2012i

psychoanalysis psychology language trendsbriefing nlp processing natural

shared by bethgranter on 23 Oct 12 - No Cached
  • This works because as much as we might try to mask our inner intentions and emotions, the language centers in our brain broadcast our inner secrets in subtle ways. Like a poker player’s ‘tell,’ the character and frequency of the words we use reveal a lot about our inner psychological states. Liars tend to avoid talking about themselves in the first person. Depressed and suicidal people speak a lot more about their bodies and health than happy people. By assembling a team of the world’s fanciest psychologists, linguists, programmers, and bartenders, we have put together behavioral models that allow our system to detect lies, narcissism, depression, and senility ten times better than any jackass in a suit can on CNN.
« First ‹ Previous 261 - 280 Next › Last »
Showing 20▼ items per page