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Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
  • ...6 more annotations...
  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
Alex Vaidya

Digital Life - Understanding the opportunity for growth online - 0 views

www.slideshare.net/...-opportunity-for-growth-online

Social_Media Content Stats

shared by Alex Vaidya on 18 Jan 12 - No Cached
  • Alex Vaidya on 18 Jan 12
     
    TNS Digital Life Survey Slide Share This has some very good analysis of brand interaction online with a lot of discussion on content
Antony Mayfield

Just 1% of fans engage with brands on Facebook :: StrategyEye - Industry Intelligence - 0 views

digitalmedia.strategyeye.com/...engage_with_brands_on_facebook

stats facebook engagement fans

shared by Antony Mayfield on 31 Jan 12 - No Cached
  • Antony Mayfield on 31 Jan 12
     
    So 1 million fans = an engaged community of 10,000. That sounds (a) about right and (b) something you can do good work with. 
Antony Mayfield

Forecast for 2012: Google engineer predicts hi-tech boost to UK high street | Media | g... - 0 views

www.guardian.co.uk/...forecest-2012-google

google retail stats ecommerce web influence behaviours

shared by Antony Mayfield on 03 Feb 12 - No Cached
  • Recent reports suggest that for every £1 spent online, the internet influences £3 spent in stores. Google and others are working to bring all the tools that made finding great products online easy and rewarding to the real world.
Antony Mayfield

What is the Potential Audience Size for a Hashtag Community? « OUseful.Info, ... - 0 views

blog.ouseful.info/...e-size-for-a-hashtag-community

hashtags attention twitter analytics metrics

shared by Antony Mayfield on 09 Feb 12 - No Cached
  • What’s the potential audience size around a Twitter hashtag?
  • in the early days of webs stats, reported figures tended to centre around the notion of hits, the number of calls made to a server via website activity.
  • Widespread social media monitoring/tracking is largely still in the realm of “hits” measurement. Personal dashboards for services such as Twitter typically display direct measures provided by the Twitter API, or measures trivially/directly identified from Twitter API or archived data – number of followers, numbers of friends, distribution of updates over time, number of mentions, and so on.
Jason Ryan

How to review content effectiveness using a custom Google Analytics dashboard - Smart I... - 1 views

www.smartinsights.com/...tom-google-analytics-dashboard

how to analytics dashboard insights google analytics earned_media marketing stats

shared by Jason Ryan on 28 Sep 12 - No Cached
  • Jason Ryan on 28 Sep 12
     
    A tutorial to building a content marketing dashboard in Google Analytics to review content effectiveness http://t.co/aU192RZW
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