Our product strategy for ITV News was simple, bold and probably as obvious in hindsight as any good idea should be. We set out to create a digitally native news service, something made for the web and mobile that left behind the Guttenberg-era baggage of ‘pages’, ‘articles’ and ‘editions’ that most news websites haven’t been able to shake off, as well as reworking some proto-web typologies like ‘navigation’, ‘liveblogging’ and ‘galleries’.
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http://www.universalmccann.de/wave6/downloads/wave6_insights_international.pdf - 1 views
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Read the Universal McCann Wave Report.
Striding with ITV into the future of news | Made by Many - 0 views
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We wanted to make a news service that answered the question: “What would news be like if we had networked digital media (and digital cameras and phones and laptops) but there had never been newspapers or broadcast TV news programmes?”.
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video - would be a massive culture shock. There was nervousness, especially about time and resources, offset by enthusiasm for change and a leadership determined to exploit the potential of real-time news delivered across multiple devices. We also had a strong conviction that opening up the news gathering process - rather than adding new work - would give us the content we needed for the stream.
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I love that MxM begins with a "product strategy" for ITN, over a "digital", "social" or what not....
http://www.mediafutures.org.uk/downloads/documents/MediaFuturesFutureofPublishingReport... - 0 views
Managing Reputation in a Multichannel World | ENTER2011 - 1 views
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An overview of how digital is effecting change at Visit Wales, and how earned media is becoming more important alongside their paid media activities.
The Need for Earned Media Directors | Ric Bender - 0 views
The 70, 20, 10 Model - Only Dead Fish - 0 views
Optimizing Social Media Across the Customer Lifecycle | ClickZ - 0 views
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Optimizing Social Media Across the Customer Lifecycle
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"Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity."
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Do the homework and continue to study how your brand can continuously and holistically optimize content and social media participation to attract, engage, and inspire your customers. The result? More sales and longer, more meaningful customer relationships.
#6SecondScience Fair - 0 views
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Amazing use of Vine #edf #storystream #science
15 Mind-Blowing Stats About Twitter - 0 views
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