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The run-up to this year's federal election has become what's known as a "triggering event", causing an uptake in demand for advice from government relations experts. The question now is, how can firms ensure they keep their new clients? And how can in-house practitioners meet the new expectations they face?

The run-up to this year's federal election has become what's known as a "triggering event", causing an uptake in demand for advice from government relations experts. The question now is, how can firms ensure they keep their new clients? And how can in-house practitioners meet the new expectations they face?

Darren Rowse explains his eight reasons why you should have a newsletter, especially if you're a blogger and you're looking to build a brand. You should also use Aweber.

The world of Socialized Media is maturing and along with it, our knowledge, expertise, reach, and personal and represented brands are only flourishing. It will continue as long as we realize that these new social tools and networks require an entirely new commitment and embodiment of what we personify and how we can be a genuine resource to the people who define the communities that are important to us.

Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term 'viral' stems from the concept of a 'virus', a self-perpetuating phenomenon which infects whatever it comes in contact with, spreading itself in an expanding outward arc. Your message is the virus. The carriers are your audience. People encounter specific data or ideas daily and pass it on to their friends and other people in their network. All things equal, one can say that information is shared more rapidly when the recipient has a strong emotional connection with the specific message. They adore it. They despise it. They are deeply puzzled by it. It makes them upset. It makes them happy.

I've only been Social Networking for a little over a month and I have learned so much in that short amount of time. I am certainly no expert in Social Networking as I have a whole lot to learn. But, I do know a thing or two about marketing. When it comes to brand recognition, the rules don't change when shifting from Corporate Branding to Social Network Branding. Name and Icon recognition are critical when it comes to building your Social Network. Here are a few quick tips to help you quickly gain name recognition in the Social Network Arena.

Thomas Nelson CEO Michael Hyatt's musings on personal productivity, life balance, book publishing, WOW experiences, and inspirational leadership. On Saturday, I posted Four Surprising Conclusions About Author Websites. Yesterday, I posted on Why Every Author Needs a Powerful Online Presence. Today I want to address the how of building your author brand online.

Understand how to integrate web strategy with good design. See AftertheNet Web Design case studies & portfolios to know how to integrate branding, usability & positioning for maximum impact

Identify the gaps on your website with easy to understand Website Design, Branding, Targeting & Positioning Examples from AftertheNet. Will facilitate your business decisions for your website

How are you doing at marketing yourself? You know when it comes right down to it, whether you're teaching school, leading a corporation, or heading up a non-profit, your effectiveness will be based on your relationships.

The world's best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of their 'share of market' but for being first in the mind of consumers.

42% of Chinese netizens are posting to microblogs - Twitter clones such as Sina Weibo. That contrasts to only 10% of Americans posting to a microblog, Twitter, which is the only option there.

Use unique corporate logos and cohesive branding to convey your company's message, and reinforce your company's image and personality.

Here's why you need to go for website maintenance

Recently, there have been certain alterations in the Facebook marketing trends in 2017. Here are some trends discussed in detail.

You can try to get the people who posted their nasty remarks to remove them, but that doesnt always work. A far better way to go about it is to create a mountain of positive content to offset the negative. It is best to create the content before the negative comments appear online, because a trove of positive content can keep the negative content far, far away from the first page of search results for you or your company.