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:: Looking for detailed online reputation management services? Contact Andy or buy his new book: Radically Transparent: Monitoring and Managing Reputations Online ::. Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch? A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. It can be destroyed in hours by a blogger upset with your company. A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency. It can also spread like a virus with the praise of just one customer, at one message board.

Reputation management has always been a major factor while building up any brand.With the increase in global internet usage,and availability of internet on one's fingertips,maintaining Online Reputation Management for business is a greater concern for bigger brands. Online reputation management (ORM) is about monitoring and improving how your business is viewed online. Curating a positive online reputation is no longer optional. Successful online reputation management (ORM) and search engine optimization (SEO) companies help their clients achieve results through proactively coordinating content, websites, and search engine results pages (SERPs)

Building brand reputation is a critical component of any online marketing strategy, and there are more opportunities to develop, protect and monitor your brand reputation than ever these days thanks to the accessibility of the web.

The run-up to this year's federal election has become what's known as a "triggering event", causing an uptake in demand for advice from government relations experts. The question now is, how can firms ensure they keep their new clients? And how can in-house practitioners meet the new expectations they face?

The run-up to this year's federal election has become what's known as a "triggering event", causing an uptake in demand for advice from government relations experts. The question now is, how can firms ensure they keep their new clients? And how can in-house practitioners meet the new expectations they face?