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Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term 'viral' stems from the concept of a 'virus', a self-perpetuating phenomenon which infects whatever it comes in contact with, spreading itself in an expanding outward arc. Your message is the virus. The carriers are your audience. People encounter specific data or ideas daily and pass it on to their friends and other people in their network. All things equal, one can say that information is shared more rapidly when the recipient has a strong emotional connection with the specific message. They adore it. They despise it. They are deeply puzzled by it. It makes them upset. It makes them happy.

I've only been Social Networking for a little over a month and I have learned so much in that short amount of time. I am certainly no expert in Social Networking as I have a whole lot to learn. But, I do know a thing or two about marketing. When it comes to brand recognition, the rules don't change when shifting from Corporate Branding to Social Network Branding. Name and Icon recognition are critical when it comes to building your Social Network. Here are a few quick tips to help you quickly gain name recognition in the Social Network Arena.

I love the Web and the fascinating number of useful and useless tools but it can also a huge time-suck and productivity killer. Like many digital animals, the Web constantly seduces you. Just when you've got e-mail and IM within your communications arsenal, you're using Twitter, Facebook and Friendfeed. Then, you've got Digg, del.icio.us, GMail, Google Reader, Mixx, et al to track and bookmark it all. At some point, it's overwhelming. It's impossible to be everywhere and anywhere, and embrace all the tools being used by the digerati. At some point, you just have to pick you digital weapons, and stick with them.

Web Apps, Web Technology Trends, Social Networking and Social Media