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Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations". Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate. Start with looking in the mirror :-) But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...

While I was preparing my presentation for "Starting the Conversation," a social media workshop hosted by SocialMediaClub, I wound up drafting version one of the manifesto for helping marketers adapt to the rapidly evolving realm of social media. In the past, I've spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care.

How PR People Are Destroying Social Media

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You can invest in promotional polo shirts and promote your business. The amazing thing about this strategy is that you do not have to spend a lot of money on it. This is one of those rare strategies that will not give you a grief.

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The world of Socialized Media is maturing and along with it, our knowledge, expertise, reach, and personal and represented brands are only flourishing. It will continue as long as we realize that these new social tools and networks require an entirely new commitment and embodiment of what we personify and how we can be a genuine resource to the people who define the communities that are important to us.

Todd Defren: "Advertising comes AFTER relationships."

Todd Defren offers a Social Media Guideline / Policy (PDF) for your own use: "Copy & paste as you see fit, for your own company or clients: there may be some stuff that doesn't fly within your own organization, but, this document is worth running up the flagpole with your company's legal eagles, with the C-suite execs, etc."