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“Teenage girls began messaging with pagers in the early ’90s,” says Mizuko Ito, a research scientist who studies cell phone use among Japanese youth. “Because of this, Japan was the first country to have widespread mobile communications, even before mobile phones became affordable and popular.” Ito sees in the rise of cell phone novels a high degree of media and gadget literacy, a cultural willingness to experiment with new technologies, and a desire for private space and intimate communication.

The way it works is this: novels are posted by members of cell phone community sites to be downloaded for free and read on other cell phones. Reading often takes place in crowded trains during long commutes. The works are published in 70-word installments, or abbreviated chapters that are the ideal length to be read between shorter train stops. This means that, despite small cell phone screens, lots of white space is left for ease of reading. Multiple short lines of compressed sentences, mostly composed of fragmentary dialogue, are strung together with lots of cell phone-only symbols. The resulting works are emotional, fast-paced and highly visual, with an impact not unlike manga.

Following Starts, other publishers like Goma and Asuki Media Works moved in to cherry pick cell phone novel sites online and put out the next big hit. The number of cell phone novels in print began skyrocketing in 2006, when 22 books hit the shelves; the following year, there were 98. Even a no-name author with a cell phone novel publishing deal enjoyed a first run of between 50,000 and 100,000 copies.

The implication that has not been expressed here or in the industry now is Mobile First - the principal of everything being developed for mobile first,' Schmidt said.

'In three years time, desktops will be irrelevant. In Japan, most research is done today on smart phones, not PCs,'

Every recent product announcement we have made - and of course we have a desktop version - is being made from the point of view of it being used on a high-performance mobile phone on all the browsers that are available. Now the programmers want to work on those apps for mobile that you can't get on a desktop - applications that are personal and location-aware.

In a sense, the blog is the antithesis of my academic training. Universities are about restricted knowledge. We study our own things, keep our research to ourselves so no one will steal our work, and we publish results in journals in a language no one understands. The idea of blogs is all about shared knowledge. I love sharing and getting feedback on my findings, and this blog has introduced me to so many fascinating people from all over the world — students, scholars, urban farmers — and it is really interesting to hear their takes.

Tokyo Green Space is a public research project. It involves observing small public green spaces in Tokyo, sharing images and thoughts online in a diary format and connecting with other people online and in person. I've maintained the site for three years out of passion.