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Funded by the American Recovery and Reinvestment Act, the U.S. Geological Survey’s Twitter Earthquake Detector (@USGSTed) is a prototype that gathers real-time Twitter updates during seismic activities faster than scientific equipment can be tapped for more precise measurements and alerts. It examines earthquakes at an anecdotal level, and complements scientific analysis, according to the project’s overseer, Paul Earle.

At the most basic level, social media is about community building. Government agencies have adopted this mindset to varying degrees as a way to foster trust and dialogue with people. “It is truly a national town hall that has never been attempted during a disaster,” said Commander James Hoeft of the U.S. Navy, who oversees the cleanup effort’s social media team.

Over a normal Google Earth screen of Haiti, blue spots appear showing where Haitians have settled. Some are named by street, zone or landmark, and others are simply numbered as "IDP" — internally displaced persons — camps.Each blue spot can be clicked on, calling up an information box that gives a site's longitude and latitude, commune and estimated number of families and individuals. The details are updated regularly so that, in theory, charities and government officials can foresee aid shortfalls, and potential dangers such as landslides and floods.

"It gives you a quick snapshot: 'Hey, look, there's no water there,'" Kelly said. "When something happens, the initial questions we ask are: 'Where is everyone? How are they living? What services are they getting?'"

"A lot of time and effort goes into logistics. If you don't know what's coming, where to take it, you are in trouble," Kelly said. "We need to understand, not in month three but in week two, where people have moved and what their conditions are. This is going to cut through a lot of bureaucracy."