Why do People Care about the Sea Lion? - A Fishing Game to test Biodiversity Value. - 0 views
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Garrett Eastman on 05 May 12"Abstract: Previous research proposes that human beings are motivated to protect endangered species by both instrumental values and intrinsic values of biodiversity. However, it has been difficult to tease apart the two kinds of value at the behavioral level. Using an innovative fishing game, we tested one kind of instrumental value (financial value) and one kind of intrinsic value (existence value) of the endangered Steller sea lion. In the fishing game, players make repeated decisions on how much Pollock to harvest for profit in each period in a dynamic ecosystem. The population of the endangered sea lion depends on the population of Pollock, which in turn depends on the harvesting behavior of humans. The data show that in general, people responded to the financial value, but not the existence value, of the sea lion by cutting down commercial fish harvesting to keep more sea lions in the ecosystem. However, not all people behaved the same regarding the existence value. Females displayed a higher existence value than males, as did people who reported stronger proenvironmental attitudes than those with less pro‐environmental attitudes. Our findings have multiple implications on public opinion elicitation and public policy design."