Targeting Gamification Applications to Increase User Participation - 0 views
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Garrett Eastman on 02 Feb 13Abstract: "More and more (IT-)suppliers of- fer services to implement gamication in their customers' organizations [2]. What should be considered when start- ing such a project? What are critical success factors to get users involved? This paper is aimed at identifying ways to improve user involvement, specically by target- ing a target audience by its demographics. It aims to do so through literature research and interviews about com- pleted projects. The goal of this research is to add an overview of not only the aforementioned success factors but also a view on if and how they are applied."