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Description: Introduction : purpose and objectives of this book -- Creation, diffusion, and utilization of knowledge -- The role of professionals as change agents -- The science supporting the information professions -- Information transfer in the information professions -- The cycle of professional service -- The information infrastructure -- The processes and functions of information professionals -- The infrastructure of the information professions -- Trends and issues. "This introduction to the functions of information professionals is approached through models of communication theory. Professionals have the role of diagnosing the information needs of clients using information transfer theory. Current trends and issues are discussed as they focus on the role of a professional and the services offered."--BOOK JACKET.

Social bookmarking can allow academic libraries to network and share appropriate scholarly web sites and work to develop cost-effective electronic resources for reference and curriculum support

Using social bookmarking within academic libraries has great potential to not only share helpful web sites but can enhance reference both inside and outside the library.

By utilizing social bookmarking, academic librarians can identify a variety of relevant information in numerous formats that will support students' individual learning styles. Social tagging provides an advantage over spiders and search engines that do not have the human capability to conceptually ascertain a web page's subject.

“Social Media.” includes community created content sites like Blogs, Forums, Flickr, YouTube, Wikis, Social Networks, Twitter and other content sharing sites.

When you use social media your behaviour  and content is not only a reflection of you but also of (our) Library.

Social Media Do’s Be Professional – Talk the way you would talk to real people in professional situations. Be Courteous – Be sure to listen & ask questions. Be Accurate – Check your facts before you post and provide supporting sources if necessary. Be Useful – Add content because you have something interesting to say, not for the sake of regular posting. Be Intelligent – Provide some value. Don’t talk down. Offer insight. Be Conversational –  Avoid overly pedantic or “composed” language. Don’t be afraid to bring in your own personality. Be Non-confrontational – If you disagree, do so respectfully Be Prompt – If you need to moderate or respond to a comment do so as quickly as possible Be Identifiable – Use your real name and do not post anonymously. Be Transparent – Disclose that you work for the library if this is relevant and be honest & truthful. Social Media Don’ts Don’t Share Secrets –If you aren’t sure you can disclose something, just don’t do it. Think about privacy, confidentiality and permission to use other people’s content. Don’t Bad Mouth – Keep the language clean & avoid slamming people or companies. Don’t Complain – If you don’t have anything nice to say, don’t say anything at all. Don’t do Stupid Things – If it doesn’t help the Library or our community, don’t do it. Don’t Defame – Show everyone respect. Don’t Forget your day job –Social Media can consume you so don’t forget your other duties. Moderate, balanced use is essential.

The sheer number of metadata standards in the cultural heritage sector is overwhelming, and their inter-relationships further complicate the situation. This visual map of the metadata landscape is intended to assist planners with the selection and implementation of metadata standards.

05 standards listed here is evaluated on its strength of application to defined categories in each of four axes: community, domain, function, and purpose.