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Contents contributed and discussions participated by Yan Thoinet

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Yan Thoinet

AFRV - Formations réalité virtuelle - 0 views

pedagogie.ec-nantes.fr/...index.php

augmented-reality formation

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • Formations dédiées à la réalité virtuelle
Yan Thoinet

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive | Inter... - 0 views

www.itvt.com/...-print-advertising-interactive

augmented-reality p&g

shared by Yan Thoinet on 21 Aug 09 - Cached
  • use augmented reality technology to make print ads for its Always Infinity brand
  • http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."
  • (i.e. will feature a more ambitious use of augmented reality than the one described above
  • ...1 more annotation...
  • Seventeen, Star, Teen Vogue and a number of other women's magazines.
Yan Thoinet

untitled - 0 views

www.clickz.com/3634755

augmented-reality wallmart

shared by Yan Thoinet on 21 Aug 09 - Cached
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • ...9 more annotations...
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.
  • He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video
  • The markers were inserted into print
  • Proctor & Gamble used AR content to promote Always Infinity feminine pads
  • Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips
  • Viewing is limited because of the low number of Web cams
  • is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days
  • Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.
Yan Thoinet

Prototype - Kicking Reality Up a Notch - NYTimes.com - 0 views

www.nytimes.com/...12proto.html

augmented-reality

shared by Yan Thoinet on 21 Aug 09 - Cached
  • data tagged with location information
  • He expects that this can be achieved through image-recognition technology.
  • wearable technology, like special glasses or contact lenses.
Yan Thoinet

L'expérience de la Révolution: Comment la réalité augmentée est sur le point ... - 0 views

simonmainwaring.com/...w-you-live-advertise-and-brand

augmented-reality

shared by Yan Thoinet on 21 Aug 09 - Cached
  • Yan Thoinet on 21 Aug 09
     
    L'expérience de la Révolution: Comment la réalité augmentée est sur le point de changer la façon dont vous vivez, la publicité et de la marque
Yan Thoinet

Ooh-tv - L'actualité du digital signage - 0 views

fr.ooh-tv.com/...ente-pour-laffichage-dynamique

augmented-reality affichage dynamique

shared by Yan Thoinet on 18 Aug 09 - Cached
  • YDreams rejoint le Augmented Reality Consortium – ou l’importance de la réalité augmentée pour l’affichage dynamique
  • intégrant ces technologies dans de nouvelles applications outdoor ou retail,
Yan Thoinet

Prepare Yourselves: Augmented Reality Hype on the Rise - 0 views

www.readwriteweb.com/...nted_reality_hype_on_the_r.php

augmented-reality hype

shared by Yan Thoinet on 18 Aug 09 - Cached
  • Prepare Yourselves: Augmented Reality Hype on the Rise
  • s already in danger of being over-hyped,
Yan Thoinet

Augmented Reality's Growth is Exponential: Ogmento - "Reality Reinvented," ta... - 0 views

www.ugotrade.com/...nvented-talking-with-ori-inbar

augmented-reality market

shared by Yan Thoinet on 18 Aug 09 - Cached
  • it might be a sign that VCs are getting interested in AR companies.”
  • is an excellent time for a detailed and comprehensive series of interviews on the state of play for augmented reality
  • facilitation of, “faster market penetration, robust technical standards, and a strong focus on the end-user’s experience,” is an important development for augmented reality.
  • ...1 more annotation...
  • Ogmento brings leadership from veterans of the entertainment industry into augmented reality development 
Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

www.mobile-ent.biz/...-but-what-about-the-biz-models

augmented-reality BusinessModel applications acteurs-du-marche

shared by Yan Thoinet on 18 Aug 09 - Cached
  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
Yan Thoinet

ARSights - 0 views

www.arsights.com

arsight augmented-reality download

shared by Yan Thoinet on 18 Aug 09 - Cached
  • Yan Thoinet on 18 Aug 09
     
    Augmented-reality through google earth models
Yan Thoinet

Layar - 0 views

layar.com/blog

augmented-reality

shared by Yan Thoinet on 18 Aug 09 - Cached
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