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Pedro Gonçalves

Top Trends of 2012: The Continuing Rapid Growth of Mobile - 0 views

www.readwriteweb.com/...ing-rapid-growth-of-mobile.php

Mobile

shared by Pedro Gonçalves on 06 Jul 12 - No Cached
  • According to StatCounter global statistics, mobile traffic jumped from about 4% of all Web traffic at the end of 2010 to over 10.5% now.
  • According to its public statistics, Facebook had "more than 500 million mobile monthly active users as of April 20, 2012." It also claimed "488 million monthly active users who used Facebook mobile products in March 2012."
  • Facebook's overall monthly active users is 901 million, so that's 55% of Facebook's monthly active user base who access the social network on a mobile device.
Pedro Gonçalves

Survey: Tablet Owners Prefer Browsers to Native Apps - 0 views

www.readwriteweb.com/...er-browsers-to-native-apps.php

Web Apps Tablet

shared by Pedro Gonçalves on 04 Jul 12 - No Cached
  • Among tablet owners, at least, reading on the mobile Web is preferable to using native apps, according to a recent survey from the Online Publishers Association. 
  • Forty-one percent of tablet-bound readers prefer reading on the Web, compared to the 30% who would rather launch a standalone app from a specific publisher. Aggregated news-reading apps like Flipboard and Zite rated surprisingly low on the list. 
  • Last month, Jason Pontin, editor of MIT Technology Review, wrote a widely read takedown of native apps, citing Apple's steep revenue share and the technical and design challenges associated with producing such apps.  "But the real problem with apps was more profound," Pontin wrote. "When people read news and features on electronic media, they expect stories to possess the linky-ness of the Web, but stories in apps didn’t really link."
  • ...4 more annotations...
  • Apple's infamous 30% subscription revenue cut prompted the Financial Times to abandon its iOS apps and instead focus on developing a cross-platform Web app written in HTML5. 
  • Evidently, the native-app approach is not working for readers, either - at least, not as well as the Web. FT has seen an increase in readership and paid subscriptions since going the HTML5 route, Grimshaw said. 
  • Native apps do offer potential advantages in terms of the reader's experience. They can be more immersive and lack some of the design limitations of the Web. Still, in far too many cases, apps created by publishers end up being little more than digital reproductions of the print product with a few bells and whistles tacked on. 
  • From the reader's standpoint, it makes sense that the Web would be a popular option for tablet reading. After all, there's much more content there, and it's intricately linked together. A digital magazine can offer a refreshing escape from the anarchy of the Web, but it's only a matter of time before readers find it necessary to return to a browser. 
Pedro Gonçalves

Want to Build Engagement? Be Inclusive - Boris Groysberg and Michael Slind - Harvard Bu... - 0 views

blogs.hbr.org/...to_build_engagement_be_in.html

Communication Strategy

shared by Pedro Gonçalves on 03 Jul 12 - No Cached
  • Leaders at some companies have begun to include employees — not just senior executives, corporate spokespeople, and other authorized communicators — in the work of telling their company story. "Employee-generated content" is one term for this practice. Our term for it is inclusion, and it's one element of a new leadership model that we call organizational conversation.
  • That's a big departure from how leaders have traditionally managed the flow of ideas and information within their company. And, not surprisingly, there is a reluctance within many organizations to move in that direction. Recently, when we surveyed participants in an Executive Education program at Harvard Business School, more than half of them (51%) said that the goal of "encouraging employee voice" had "no priority" or had a "low priority" at their company.
  • People today are skeptical of slickly produced brand messages. They're skeptical of slick official spokespeople, too. Leaders who want to build public trust in their company brand, therefore, often recruit employees to serve as brand ambassadors. Training people who work for a company to speak for that company is a marketing practice that doubles as an engagement-building practice.
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  • It's hard to break free of the mindset that treats communication as a control function. But many leaders find that ceding control over what employees say on company channels — on an intranet discussion forum, for example — means gaining a new way to tap into the talent, the insight, and the passion of their people. They also find that self-policing by employees works to keep such discussion from going off-track.
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