@Publish

now they’re doing multiple things--it’s not like if you’re on Instagram you’re not on Tumblr. You use Whatsapp for this group, and you use Snapchat for these friends. It’s like a complete mess right now.

The thing that is really different has to do with how your life is configured in relationship to technology versus other opportunities. As an adult, you have the ability to go out and hang out with your friends when you want to. Yeah, work may get in the way; yeah, you might not feel like it; yeah, you might be too busy, but you still have a choice over your time and your schedule in a way that young people do not. Their lives are very heavily configured and structured. Their ability to get together in unstructured time with friends is extremely difficult.

To them Facebook is everyone they ever knew, and Twitter is something they've locked down to just a handful of people they care about--which is often the opposite of how adults use them.

To guarantee the ads you pay for actually appear and look great on all screens, you should insist to your ad agencies that your advertising creative be developed in a mobile-compatible format.  And the one open, industry-standard, universal format for building mobile-ready creative is HTML5.

Your opportunity has never been greater. Nearly half of the US population has a mobile phone with internet access*, and one out of five pageviews on the web happen on a mobile device - a number that is growing every month.**

The social network has now passed 1.23 billion monthly active users. Of those, daily active users passed 757 million on average during December 2013, and the number of monthly active mobile users hit 945 million

Daily active users (DAUs) were 757 million on average for December 2013, an increase of 22% year-over-year. Mobile DAUs were 556 million on average for December 2013, an increase of 49% year-over-year. Monthly active users (MAUs) were 1.23 billion as of December 31, 2013, an increase of 16% year-over-year. Mobile MAUs were 945 million as of December 31, 2013, an increase of 39% year-over-year.

76.83 percent of Facebook’s total monthly user base now accesses the service from a mobile device.

Facebook announced the purchase of the mobile messaging service WhatsApp on Wednesday, in a $19bn deal that represents the social media company’s biggest acquisition yet.

The deal is a big bet for Facebook, which has until recently struggled to convince investors of its strategy for mobile.

Facebook’s successful bid comes after Google reportedly made a $1bn offer for the company last year.

The New York Times says Starbucks, “Updates its Google+ page for the sake of good search placement, and takes advice from Google representatives on how to optimize Google+ content for the search engine.”

While The Economist’s senior director of audience Chandra Magee did say journalists at The Economist take advantage of Google+ features like Hangouts, she also commented on how Google+ improves the brand’s SEO efforts. “There is potential there [on Google+] to help us get in front of new audiences,” Magee told the New York Times, “But it also helps with our SEO strategy because our posts on Google+ actually show up in our search engine results.”

The New York Times says nearly half of 540 million monthly active users on Google+ do not visit the social network.

These are showing up for people who aren't logged in. This is content originally created in Google+ ranking highly in the results. This is powerful stuff!

Shareaholic also found that Facebook mobile drove 8.25 percent of visits to its network of sites in January, while Facebook overall was responsible for 16.21 percent, meaning that mobile accounted for more than one-half of referrals from the social network.

UK digital retailers appear to be embracing customer engagement on Twitter, with the majority now responding to questions via the social network, according to recent research.

As many page admins and marketers rage against Facebook for perceived and real drops in page post reach, a new study by Neustar shows that Facebook advertising is actually an effective way to achieve reach, compared to other methods such as ad networks, ad exchange platforms and portal websites.

more than 85% of U.S. adults turn to social media for connecting with friends or family, according to Pew Research. News is not the primary reason we turn to Facebook.

According to Digimind, 62.5% of companies use Twitter to glean market intelligence, surpassed only by LinkedIn (69.4%). Facebook? Less than 50%. 

Pew Research finds just 4% of people list Facebook as the primary way they get news, even though a whopping 78% stumble upon news while on Facebook despite not looking for it. Newsy information, in other words, is not Facebook's raison d'être. Friendship and personal communication are.

Ember’s library size and support network are its two greatest strengths, but if you’re only trying to create a small widget or single-page app, it might be overkill for you. If you’re working on a multipage, navigational, long-term project, Ember might be your pick.

Here are five tips to help you write the ultimate press release 1. Develop and tell a coherent, compelling story. What makes your company tick? How do you delight your customers? What sets you apart from the pack? 2. Don't just tout your product or service. Develop key messages that answer the question: Why should anyone care? 3. Use plain English. Avoid obscuring your message by using industry jargon and talking “inside baseball.” 4. Get your reader to engage. Use compelling elements such as data, visuals, and infographics to illustrate your points. And include a call-to-action that drives people to a landing page. 5. Hook yourself to a star. Tie what you’re doing to something happening in the news--especially if it’s in your sector or a targeted vertical market. Shine brighter in the reflected light of someone in the news.