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Pedro Gonçalves

WhatsApp deal - Facebook snaps up messaging service in their largest acquisition | Tech... - 0 views

www.theguardian.com/...cebook-buys-whatsapp-16bn-deal

Facebook WhatsApp Mobile Social Media

shared by Pedro Gonçalves on 20 Feb 14 - No Cached
  • Facebook announced the purchase of the mobile messaging service WhatsApp on Wednesday, in a $19bn deal that represents the social media company’s biggest acquisition yet.
  • The deal is a big bet for Facebook, which has until recently struggled to convince investors of its strategy for mobile.
  • Facebook’s successful bid comes after Google reportedly made a $1bn offer for the company last year.
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  • Facebook is making the purchase in a mix of cash and stock. WhatsApp will receive $12bn in Facebook shares $4bn in cash and an additional $3bn in restricted shares that will be paid out to executives at a later date. The company will operate as an autonomous unit.
  • The massive acquisition - Facebook’s largest ever - comes as tech firms are fighting to build their mobile businesses. WhatsApp is particularly big in Europe and Latin America where its market penetration is thought to top 80% in countries including Brazil, Germany, Portugal and Spain.Last year Facebook made an unsuccessful $3bn bid for SnapChat
  • Facebook faltered after its share sale in May 2012 as analysts worried the company was losing out as its users moved to mobile. It has since recovered and has concentrating on building up its mobile business. But the company has also warned that teenagers are cooling on its service.Sanchez said that the “social messaging” services like WhatsApp, WeChat and Snapchat were attracting a younger audience. In China the services have even been linked to bank accounts and can be used to make purchases at stores and restaurants including McDonalds.
  • 450m - number of people using the service each month70% - proportion of those users active on a given day
Pedro Gonçalves

What Would Happen To The Media If Facebook Collapsed - 0 views

www.buzzfeed.com/...he-media-if-facebook-collapsed

Facebook Social Media

shared by Pedro Gonçalves on 01 May 13 - No Cached
  • According to data collected from the BuzzFeed Partner network, which tracks visitors to an assortment of major news and entertainment sites with over 350 million combined monthly visitors, Facebook accounts for over 75 million — more than 20%. The number is certainly higher for many newer media organizations, such as BuzzFeed, whose audiences depend on social networks for news.
  • The rise of Facebook referrals in the BuzzFeed network has corresponded, at least recently, with a fall in Google referrals. One, in other words, is replacing the other. But replacements are never exact: Facebook overtaking MySpace, a superficially similar service, had the effect of pumping millions of eyeballs to outside media organizations; as Facebook's real, identity-bound photos and personal information glued users to the site in a way that MySpace's cluttered data never could, Facebook's News Feed directed them outward in a way that MySpace's blog-centric design never did.
  • Recent research suggests that the next wave of social networks may not be as generous to outside content providers. Instagram and Vine and Snapchat and WhatsApp and Kik do not replace Facebook and Twitter in terms of functionality, but that doesn't matter — they draw from the same pool of available attention. Facebook stole users' attention from MySpace by being a better MySpace, then it grew into something more — the new wave of apps (and yes, they're mostly apps) is stealing attention away from Facebook by each being something less
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  • If the next great social media shift truly is from centralized, profile-based social networks to decentralized feeds, distributed profiles, and private messaging, content providers will face a reckoning.
Pedro Gonçalves

What Your Teen Is Really Doing All Day On Twitter And Instagram | Fast Company | Busine... - 0 views

www.fastcompany.com/...l-day-on-twitter-and-instagram

Social Media Audience Teens

shared by Pedro Gonçalves on 21 Feb 14 - No Cached
  • now they’re doing multiple things--it’s not like if you’re on Instagram you’re not on Tumblr. You use Whatsapp for this group, and you use Snapchat for these friends. It’s like a complete mess right now.
  • The thing that is really different has to do with how your life is configured in relationship to technology versus other opportunities. As an adult, you have the ability to go out and hang out with your friends when you want to. Yeah, work may get in the way; yeah, you might not feel like it; yeah, you might be too busy, but you still have a choice over your time and your schedule in a way that young people do not. Their lives are very heavily configured and structured. Their ability to get together in unstructured time with friends is extremely difficult.
  • To them Facebook is everyone they ever knew, and Twitter is something they've locked down to just a handful of people they care about--which is often the opposite of how adults use them.
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  • The story with marketing and young people is the story with marketing and adults. When people are looking for information, they're much more open to advertising than when they're trying to hang out with their friends and you're getting in their way. Branding and being recognized as a brand is a lot about being an authentic participant in those spaces. Young people are totally aware of when a company is making a YouTube video just to sell to them. They're not dumb, they totally get this. The thing is, it's funny when they're on YouTube and seeking it out, it's not funny when it's getting in the way of talking with their friends.
  • What's interesting is that as a lot of young people are running away from their parents into a variety of apps, they're also running away from marketers. That will be an interesting battleground in the next couple of years, because that creates monetization issues for the app creators.
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