a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.
Ads with Friends: Analyzing the Benefits of Social Ads | Nielsen Wire - 0 views
50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] - 0 views
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Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.
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. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.
Can Algorithms Make You Laugh? Laffster Is Counting On It - 0 views
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A recent study by the Pew Research Center found that in 2009, 50% of adults watched online comedy videos, up from just 31% in 2007.
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"We want to marry someone to content and what would make them laugh based on their social media profiles," explained chief executive Dan Altmann
Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads App... - 0 views
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Facebook confirmed to me it quietly unlocked the new device and OS mobile ad placement options when it officially launched its new mobile app install ads two weeks ago. These ads let developers pay to show links to their App Store or Google Play apps in the Facebook mobile news feed. Facebook needed a way to make sure devs were reaching users on the devices they build apps for.
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Device and OS placements are somewhat similar to Facebook’s “broad category” device targeting that lets advertisers reach people with specific makes and models of phones like LG Androids or iPhone 5s. However, these ads can show up on both desktop and mobile. Placement targeting lets advertisers choose where they show up, not just to who.
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there’s also the Android vs iOS socio-economic divide. A recent Forrester study found that iPhone-using households had an average yearly income about $16,000 higher than Android households. That means operating system and device type could augment data like biographical info, interests, and work and education history for targeting high or low-end products via Facebook ads.
5 Brands That Understand Marketing on Instagram - 0 views
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As you begin to create or amplify your presence on Instagram, focus on creating compelling day-to-day content. As with all of your social media platforms, make sure you’re posting often and with content that speaks to your audience.
The Teacher's Guide to Facebook - 0 views
5 Tips for Bootstrappers - 0 views
Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were ... - 0 views
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12.8 million small business have a free-to-use Facebook Page, and 8 million use it monthly. By making advertising easier, Facebook got 300,000 of them to buy its new Promoted Posts ads, Sheryl Sandberg explained on today’s earnings call. 25%, or 75,000 of them had never bought Facebook ads before.
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by designing ad products for mom & pop, Facebook can turn the long tail of businesses into spenders.
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Mobile is also where users are consuming branded content on mobile.
Facebook's New Translated And Localized Global Pages Could Lure International Marketing... - 0 views
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Page admins can set up local versions for different single- or multi-country language regions, plus a default for everyone else. A single, global URL dynamically directs users to the appropriate local version. This relieves businesses from having to set up separate, country-specific Pages which can be a headache and require expensive social media marketing software to efficiently manage.
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