@Publish

Despite an increasing proportion of time spent on mobile devices, email seems to be wedded to desktops in the UK. According to December 2013 research from Pure360, 72% of emails were opened on a desktop, a further 20% on a smartphone and 8% on a tablet. And for the clickthrough rate of marketing emails, the performance of mobile was also lower than on the desktop, which had a 27% CTR. Rates were 7% on smartphones and 3% on tablets.

research from comScore shows that checking email is the third most popular activity on a mobile phone, beaten only by camera and SMS.

In Europe’s three biggest markets—France, Germany and the UK—email is the preferred channel to receive marketing messages

most of us already had this debate when Gmail first arrived in 2004. Google was open about using email content to serve ads at the time, and most users were happy to make the trade in exchange for the 1GB of storage and faster, better-looking interface.

This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008. While seniors have adopted social media at the highest rate over the past two years, the percentage that uses social media still trails behind other age groups in the U.S. They are the only group yet to reach 50% adoption. In 2013, 89% of 18 to 29-year-olds, 78% of 30 to 49-year-olds and 60% of 50 to 64-year-olds are active on the social web.

The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.

The longer status updates are, the less engagement typically results, but on the flip side, status updates of 50 characters or fewer did not perform well.

The averages for the top 10 brands are 19.8 million likes and 2.5 posts per day, but “a large variance” exists.

Em Portugal há cerca de 4 milhões de utilizadores do Facebook, números que se encontram em crescimento, o que corresponde a qualquer coisa como 80% dos utilizadores de internet

O mercado português é um dos que tem uma média de amigos por utilizador mais altas, sendo que cada utilizador tem em média 339 amigos. No que respeita a idades, há 37% de utilizadores entre os 13 e os 55 anos, 32% com menos de 13 anos e 31% com mais de 55 anos

The company now lets you find your photos both on Google+ and Google Search just by, well, searching for them.

this goes further than just serving you a list of all your photos; Google says it has now also started using computer vision and machine learning to understand what your query.

What’s amazing here is that these results are not being served based on tags, captions, or other ways to denote what is in a given photo. Google is analyzing the content of all your photos and deciding which ones are relevant to your query.