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Pedro Gonçalves

The Future Of Technology Isn't Mobile, It's Contextual | Co.Design: business + innovati... - 0 views

  • shift toward what is now known as contextual computing
  • Amazon’s and Netflix’s recommendation engines, while not magnificently intuitive, feed you book and video recommendations based on your behavior and ratings. Facebook’s and Twitter’s valuations are premised on the notion that they can leverage knowledge of your acquaintances and interests to push out relevant content and market to you in more effective ways.
  • four data graphs essential to the rise of contextual computing: social, interest, behavior, and personal.
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  • They throw into relief the larger questions of privacy policy we’re currently wrestling with as a culture: Too much disclosure of the social graph can lead to friends feeling that you’re tattling on them to a corporation. The interest graph can turn your passions into a marketing campaign. The behavior graph can allow people who wish you harm to know where you are and what you’re doing. And revealing the personal graph can make it feel like an outside entity is quite literally reading your mind.
  • companies are actively constructing these graphs already. These products and services are in the market today, but most in existence target only one or two of these graphs. Few are pursuing all four, both given the immaturity of the space and a lack of clear targets to shoot for. This has the unintentional effect of highlighting the risks of using such services, without demonstrating their benefits. For the potential of contextual computing to be realized, these data sets must be integrated.
  • In an ideal contextual computing state, this graph would be complete--so gentle nudges by software and services can bring together two people who are strangers but who could get along brilliantly and are in the same place at the same time. It could be two people who share a friend and who simultaneously move to Omaha, where neither person knows a soul.
  • It’s easy for data to depict what you actually do instead of what you claim to do. Sensors do the job. So do, if less elegantly, self-reporting mechanisms. This data can sit in pivotal contrast to the interest graph, allowing computers to know, perhaps better than you, how likely you are to go for a jog. It would be useful, too, for a travel site that notes how you tell friends you’d like to visit China but records that you only vacation in Europe. Rather than uselessly recommending vacation deals to Beijing, a smart travel app would instead feed you deals to Paris or Berlin. The behavior graph provides the foundation, to some extent, of Google Search, Netflix recommendations, Amazon recommendations, iTunes Genius, Nike+ run tracking, FourSquare, FitBit, and the entire "quantified self" movement. When mashed against the other three graphs, there’s a potential for real insight.
  • Within a decade, contextual computing will be the dominant paradigm in technology.
Pedro Gonçalves

Google brings your Google+ photos right into Search, serves results via computer vision... - 0 views

  • The company now lets you find your photos both on Google+ and Google Search just by, well, searching for them.
  • this goes further than just serving you a list of all your photos; Google says it has now also started using computer vision and machine learning to understand what your query.
  • What’s amazing here is that these results are not being served based on tags, captions, or other ways to denote what is in a given photo. Google is analyzing the content of all your photos and deciding which ones are relevant to your query.
Pedro Gonçalves

Google Search Shapes Memory, New Research Shows - 0 views

  • In the past decade, we have retrained our minds to google just about everything we want to know, according to new research by Betsy Sparrow, Jenny Liu and Daniel M. Wegner. “The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves,” the researchers, who are based at Columbia University, University of Wisconsin, and Harvard respectively, write in the July issue of Science.
  • When posed a question, people are primed to think of computers, and when they expect to have access to future information, they have lower rates of recall about the actual information and enhanced recall of where they can find the information.
  • Whether or not participants had been instructed to remember the information had no impact on recall. However, whether or not they believed the information would be available to them later had a negative impact.
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  • Another experiment tested participants' ability to remember both information stored and where it was stored on a computer. The results suggested that computer users were more likely to remember the folder a piece of information was stored in than the information itself.
Pedro Gonçalves

Devices That Listen To Your Life All The Time--The Next Creepy Tech Trend | Fast Compan... - 0 views

  • For the Xbox to be able to turn on, identify who you are, and log in to your profile at a moment's notice--simply at the sound of the voice command "Xbox on"--it needs to do something a bit creepy: It has to be listening to what people are saying in your living room all the time.
  • Microsoft almost definitely is not recording, let alone uploading and archiving, every sound that happens in your living room 24-7-365. That said, the fact remains that there is a microphone in your home that's always live and connected to some super-smart computing devices--and a very distant server.
  • Expect Labs made a smartphone app called Mind Meld that demonstrates their listening tech expertise. Mind Meld can listen to the online conversation of a group of people, and detect what they are talking to such a high level of automatic detection of content and context that it can magically suggest online sources of information that might interest the group.
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  • this sort of "anticipatory computing" could be very useful for distance learning, or perhaps job interview situations during which an interviewer meets a candidate: Their conversation could be better supported with background information available online.
  • How comfortable would you be with the idea that a Google, Samsung, or Apple device was actually listening to what you say all the time, everywhere you go, no matter who you're talking with or the exact subject of your discussion? It's a good question. Here's a better one: How much would you trust these firms to maintain your privacy, to keep your data safe and not to share it with ad companies or the authorities?
Pedro Gonçalves

Waiting For Prometheus | TechCrunch - 0 views

  • What matters is that they are even capable of viewing and collecting our personal, private data in this way. Why is it even possible that Verizon has this level of data to disclose? Why is it even possible that Apple can infer and cache our locations based on metadata? Why is it even possible that our emails can be skimmed for advertising opportunities? If we did not explicitly permit these things, then we have implicitly done so by choosing to go ahead and use the Internet this way either because the pros outweighed the cons. But now the cons are starting to add up.
  • we use the Internet as a sort of phantom extension of our own computers, putting things where they are accessible to us but we are not responsible for them. This was the so-called web 2.0: every personal computer and device, vastly more powerful and connected than ever before, yet acting as a thin client. Clearly, this is where we began to lose touch with reality.
  • How did we decide we were in control of the data we sent Google or Facebook? Why would we submit to such an obvious delusion? Does anyone really believe that these companies have our best interests in mind to any greater a degree than a dairy farmer and his cows? We submitted because they were the only option
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  • And now, after we voluntarily put all our data in someone else’s keeping, alternately trusting and ignoring them when they told us how they can read it but wouldn’t dare, could sell it but don’t need to, might disclose it to the government but only if they have to, we’re finding out they’ve been doing all this and more the whole time. We’ve been pouring our data into the river for years and just pretending there was no one downstream.
  • I believe we are going to decentralize and cellularize once we realize how needlessly dependent on distant and dubiously beneficial third parties.
  • In a way, we want the opposite of Pandora’s box. Something that, once shut, no one can open but us: Pandora’s lockbox.
  • the direction of development in the tech sector really does seem geared towards trivialities.
  • Here, then, is the real question: where is the breakthrough device or software that decouples our data from the oppressive web 2.0 superstructure with no loss to functionality? One might ask: where is the Napster for privacy?
  • The networks that we have come to rely on were once only possible through powerful intermediaries. But what was once symbiotic has become parasitic, and those intermediaries have now outlasted their usefulness and squandered whatever trust they conned out of us when we were given the choice between tainted privilege and safe obsolescence. We did it their way. It’s time to take the highway.
Pedro Gonçalves

Facebook profits rise despite drop in US users | Technology | guardian.co.uk - 0 views

  • Facebook has lost 10 million users in the US and seen no growth in monthly visitors in the UK over the past year
  • Research shows that the number of unique visitors to the Facebook website from computers, smartphones and tablets has fallen from 153m in March 2012 to 142m in March this year, having peaked at 158m last August.
  • 1.11 billion monthly active users around the world, up 23% from a year ago. Mobile monthly active users were 751 million, up 54%. But much of the growth is coming from poorer nations, where advertising revenues are lower
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  • In the UK, users peaked at 28 million in October before declining to 26 million in March according to Nielsen data on home and work users. As of March, the Facebook website had no more UK users than it did a year ago, suggesting that its expansion has plateaued.
  • The firm counts the number of individual browsers on the Facebook website using any type of device, but it cannot count the numbers of people using the Facebook app. Nielsen said an app user would have to access the full website only once a month to register in its numbers.
  • On Sunday, the Guardian reported that Socialbakers, which produces Facebook traffic estimates for advertisers, had recorded falls in monthly visits in the US and Europe
  • the company has said that in developed markets, the number of users accessing from personal computers is falling, while traffic from mobile devices is surging. By Christmas, more than half its visitors – 680 million a month – were using mobile devices. Nearly a quarter of Facebook advertising revenue is generated by the small screen.
  • Founder Mark Zuckerberg told investors last year: "Someone who uses only our desktop product has only a 40% likelihood of using Facebook on a given day. But someone who uses mobile has a 70% likelihood of using Facebook on a given day.
  • Facebook made $219m in the first three months of the year, compared to $205m in the year-ago period.
  • Mobile ads accounted for 30% of total advertising revenues in the first quarter, up from 23% in the fourth quarter of 2012.
Pedro Gonçalves

This Mask Gives You Superhuman Abilities - 0 views

  • two masks that can give you superhuman sight and hearing.
  • The first prototype covers the wearer's ears, mouth and nose and uses a directional microphone to give him the ability to hear an isolated sound in a noisy environment. For example, you could target a person in a crowd and clearly hear his words without the surrounding noise. The other prototype is worn over one's eyes. A camera captures video and sends it to a computer, which can apply a set of effects to it in real-time and send it back to the wearer. One can, for example, use it to see movement patterns, similar to the effects of long-exposure photography.
Pedro Gonçalves

Make the Job a Game - Robert H. Schaffer - Harvard Business Review - 0 views

  • Sixty-nine percent of the heads of households in the U.S. play computer and video games. And 97% of young people — your emerging talent pool — play them
  • Endless sameness. People come to work and, without climactic events, do essentially the same thing every day forever — like a mountain climber who never sees a peak ahead.
  • Little sense of personal achievement. Most people lack sharply measured goals. They can work diligently every day but never have a significant success — or failure.
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  • No celebrations. Individuals throughout the organization may contribute to some very crucial project. But when the project succeeds — and there is a new jet engine or a new drug — very few of those people will enjoy the exhilaration of a personal win.
  • Long time spans. In their personal lives people enjoy activities with shorter and shorter time spans — sports events, computer games, texting and so on — whereas at work they must live through glacial planning cycles.
  • When there are sudden customer orders that must get shipped, or power outages, or fires and other emergencies, most employees come to life and get things done with spirit and enthusiasm.
  • These must-do situations all have some common elements that evoke the remarkable performance: A sharply focused, urgent goal A very tight deadline Autonomous team encouraged to experiment Results clearly noticed and celebrated
  • by designing jobs with these game-like characteristics and infusing a spirit of fun it is possible to enliven work and produce the kind of high-level, zesty behavior provoked by crises.
  • No matter how long-term a goal may be, carve off some sub-goals that have to be accomplished in a short time — 10 or 15 weeks not 6 months or a year. For each goal a team should be asked to plan an approach and carry it out. The whole effort should encourage some fun and creativity along the way. People should be encouraged to experiment. Success at the end should be celebrated.
Pedro Gonçalves

BBC News - The future of Google Search: Thinking outside the box - 0 views

  • the truth is context is more powerful than personalisation in average search usage.
  • In my view we shouldn't go overboard with personalisation in search because serendipity is really valuable. We have explicit algorithms built into Google search so that personalisation does not take over your page.
  • You need as a user to get all points of view. I don't want anyone to only get just one point of view. So in my view it will get more relevant, but personalisation will not take over your search page.
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  • What excites me tremendously these days is the connectivity and the mobility that the future world will have, which we are already seeing emerge through smartphones. I have the power of thousands of computers in my pocket - because when I type a query [into a handset] it really takes thousands of computers to answer that query.
Pedro Gonçalves

Millennials: They Aren't So Tech Savvy After All - 0 views

  • Even as millennials (those born and raised around the turn of the century) enter college with far more exposure to computer and mobile technology than their parents ever did, professors are increasingly finding that their students' comfort zone is often limited to social media and Internet apps that don’t do much in the way of productivity
  • Even as millennials (those born and raised around the turn of the century) enter college with far more exposure to computer and mobile technology than their parents ever did, professors are increasingly finding that their students' comfort zone is often limited to social media and Internet apps that don’t do much in the way of productivity. One professor at the University of Notre Dame, for example, reports that many of his students don't even know how to navigate menus in productivity applications. 
  • most Millennials use technology for fun and games.
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  • Today’s students face a job market that increasingly clamors for real technology skills, not just the ability to post party pictures on Facebook.
Pedro Gonçalves

Report: Teens love Instagram, but aren't abandoning Facebook - Tech News and Analysis - 0 views

  • According to GWI, mobile access to social media sites actually overtook traditional PC access in Q4 of 2013, as 66 percent of users accessed their social networks by mobile compared to 64 percent by computer. However, microblogging sites — which include Twitter and Tumblr — are apparently best reserved for the tablet, dominating over both traditional computers and mobile for usage.
  • No matter what the device, Facebook remains top dog across the board overall – account ownership, active usage and visit frequency, across all regions — although it has seen minor decline as other social networks gain mindshare. The key winner in this year’s new class of social networks is Instagram: A nearly 25% rise in active users betwen Q2 and Q4 of 2013 bring the estimated total of active users on the website to more than 90 million. It’s also popular for the kids, too, as teens represent the dominant demographic on the site, with a 39 percent share of active users. According to GWI, the only other social networks that can boast teens as their dominant users are Youtube and Tumblr.
  • GWI’s data only indicates that Facebook’s teens shrank two percentage points, leaving a rough user estimate of 34.19 million
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  • Overall, the main theme here is diversity. Users are accessing more social networks across more platforms than ever before, leading to a wider variety of social interactions happening daily. Perhaps the most telling piece of GWI’s data is that users, by and large, like to be social multitaskers — we are transitioning from commitment to just one platform to a diet of many different kinds of social media depending on our mood.
Pedro Gonçalves

Getty to Let Bloggers and Others Use Photos Free - NYTimes.com - 0 views

  • The embedding tool that the agency announced will give websites and social media users access to roughly 40 million images — out of a digital collection of 60 million — via a small snippet of computer code that is easily copied. It can be included to illustrate a blog post, for example, or a post to Twitter. (In the case of the images not included, Getty lacks the appropriate permissions, Mr. Peters said.)But, crucially, these users will not be making a copy of those images. Instead, the images will be stored on the agency’s computers; each embedded image will include a credit and a link back to the Getty Images website, where higher-quality versions will be available to license.
Pedro Gonçalves

Behavior-Based Anticipatory Computing Coming To Social Networks - ReadWrite - 0 views

  • By aggregating personal data and preferences based on your check-ins, applications can begin to tailor suggestions for you, effectively driving decision-making and transactions. 
  • With Foursquare’s latest iOS update, the company is continuing its vision of telling you where to go next, not just where you are.
  • Foursquare is rolling out push notification recommendations and an application redesign that makes it easier for users to find out what’s happening around them.
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  • Foursquare will only provide notifications that are relevant to you personally. The application learns your behavior based on previous check-ins and recommendations. You won’t get notifications everywhere you go; rather, when you’re at a restaurant, Foursquare will crawl the tips and if there is one that fits your profile, you will be notified. Additionally, a new swipeable carousel of suggestions at the top of the application’s home page will show location-based suggestions, such as deals around the corner or something saved to your to-do list nearby. 
Pedro Gonçalves

Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed] | TechCrunch - 0 views

  • Twitter has confirmed our scoop with the announcement of Tailored Audiences - its name for retargeted ads. Available globally to all advertisers via a slew of adtech startup partners, advertisers will be able to target recent visitors to their websites with retargeted Promoted Tweets and Promoted Accounts.
  • Twitter’s users are on mobile. Seventy percent of its ad revenue already comes from the small screens, and it likely follows that a majority of engagement is on mobile, too.
  • retargeting happens like this. You visit a website, say a travel booking site, and look at a page for buying a flight to Hawaii. You chicken out at the last minute, don’t buy, and navigate away, but the site has dropped a cookie for that Hawaii flight page on your browser. Then, when you visit other sites or social networks that run retargeted ads, they detect that cookie, and the travel site can show you an ad saying “It’s cold in SF. Wouldn’t a vacation to Hawaii be nice?” to try to get you to pull the trigger and buy the flight it knows you were already interested in. But without cookies on mobile, you can’t retarget there… …unless you can tie the identity of a mobile user to what they do on the computer. And Twitter can. It’s one of the few hugely popular services that individuals access from multiple types of devices.
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  • Essentially, when you log into your account on your full-size computer, Twitter will analyze the cookies in your browser to see where you’ve been on the non-mobile web. Then, when you log in to that same account on mobile, it can still use your web cookies to hit you with retargeted ads.
  • mobile phones don’t have the ability to set cookies so you can’t do retargeting.
  • Facebook only recently began allowing retargeted ads on mobile, and only through a “custom audiences” targeting program separate from FBX.
  • Lucky for Twitter, most of what people do on it is public, so it doesn’t spark the same privacy concerns as Facebook. Twitter also offers an opt-out of retargeting under Promoted Content on its Security And Privacy settings page. Plus it honors Do Not Track for users that enable it in their browsers.
  • It’s also recently opened up keyword targeting so advertisers can reach people who’ve tweeted certain words. Between keyword targeting and cookie retargeting, Twitter is breaking out of the demand generation and into the lucrative demand fulfillment part of the advertising funnel where Google’s search ad business lives. Advertisers are willing to pay top dollar if you can deliver them someone ready to buy their product. And there’s no better sign of someone’s intent to buy than having recently visited a site and almost made the purchase already. Cookies could be very tasty for Twitter.
Pedro Gonçalves

Rough Type: Nicholas Carr's Blog: McLuhan on the cloud - 0 views

  • By such orchestrated interplay of all media, whole cultures could now be programed in order to improve and stabilize their emotional climate, just as we are beginning to learn how to maintain equilibrium among the world's competing economies
  • I'm not advocating anything; I'm merely probing and predicting trends. Even if I opposed them or thought them disastrous, I couldn't stop them, so why waste my time lamenting?
  • Resenting a new technology will not halt its progress.
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  • By consistently embracing all these technologies, we inevitably relate ourselves to them as servomechanisms. Thus, in order to make use of them at all, we must serve them as we do gods. The Eskimo is a servomechanism of his kayak, the cowboy of his horse, the businessman of his clock, the cyberneticist - and soon the entire world - of his computer. In other words, to the spoils belongs the victor ...
  • Man’s relationship with his machinery is thus inherently symbiotic. This has always been the case; it’s only in the electric age that man has an opportunity to recognize this marriage to his own technology. Electric technology is a qualitative extension of this age-old man-machine relationship; 20th Century man’s relationship to the computer is not by nature very different from prehistoric man’s relationship to his boat or to his wheel - with the important difference that all previous technologies or extensions of man were partial and fragmentary, whereas the electric is total and inclusive. Now man is beginning to wear his brain outside his skull and his nerves outside his skin; new technology breeds new man.
Pedro Gonçalves

ReadWrite - Why Write Your Own Book When An Algorithm Can Do It For You? - 0 views

  • I have not created any new way of writing. All I'm doing is writing computer programs that mimic the way people write. Going back to the Elizabethan sonnets, Shakespeare or one of his contemporaries created the 14-line iambic pentameter poem, where the rhyming pattern was 'a-b, a-b, c-d, c-d, e-f, e-f g-g.' G-g being a couplet at the end. By line 9 there has to be a turn in the poem, so there has to be a phrase like 'yet' or 'but.' The first line is typically a question, which acts as a title. All of them are 10 syllables in each line... they have to go in the rhythm of that pattern. If you do an analysis of sonnets, you'll realize that about 10% of sonnets violate those rules. But they do it only in a very particular way. Even that formulation of violation is itself constrained... Once you have all of those rules you then write algorithms that mimic those rules. It's a very different kind of philosophy from artificial intelligence.
  • The methodologies are extremely old, just like the methodologies of writing haiku poetry are very old. An Elizabethan sonnet is 14 lines - that is a line of code if you think of it that way. The code is constrained. So all genres, no matter what the genres are, are a form of constrained writing.
Pedro Gonçalves

Does Google Glass Have A Branding Problem? Marketing Experts Map Steps To Mainstream Su... - 0 views

  • It’s all very well having wearable technology that lets you livestream yourself hang gliding. But if it has all the sex appeal of orthodontic headgear, it’s unlikely to catch on.
  • Arguably, success in wearable technology hinges on making people look and feel good as much as providing a functional service. Developers might be happy to fork vast sums for the privilege of being a Google Glass owner, but when the product goes to mass market, fashion, or at least some sort of coolness and covetability will be as critical as functionality.
Pedro Gonçalves

What Teenagers Are Really Doing On Facebook - 0 views

  • Miki, like a number of teenagers whom BuzzFeed has interviewed, is using Facebook almost exclusively as a instant-messaging platform. “Messaging is pretty much the main reason I go on,” she says. “I don’t go scrolling through the News Feed.”
  • “I don’t post statuses anymore,” says another girl, a 14-year-old in the Bay Area, who nonetheless says she’s “addicted” to Facebook. She spends a cumulative four hours a day on the site. It is the first page she goes to when she turns on her computer, and the last one she checks at night before bed. “I don’t want to be that person you see with hundreds of [posts on] News Feeds,” she says.
  • Facebook’s pitch to investors depends largely on the News Feed and its app ecosystem, where ad placement possibilities are obvious. By contrast, instant messaging is a revenue black hole. If teenagers are an indicator of where Facebook users are headed — or if this is indicative of a larger trend — Facebook might be facing a serious problem.
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  • “I post on a friend’s wall to say ‘Happy birthday,’ but that’s pretty much it. I think it is really annoying when people post and have long talks.”
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