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Pedro Gonçalves

11 Rules For Great UX Design, Adapted From An Original Mad Man | Co.Design: business + ... - 0 views

www.fastcodesign.com/...apted-from-an-original-mad-man

Branding UX UX Design

shared by Pedro Gonçalves on 22 May 13 - No Cached
  • In a 2013 survey by Econsultancy, 55% of marketers globally are planning on increasing their digital marketing budgets this year, with 39% of them planning on reallocating existing budgets toward digital channels.
  • This is a permanent shift, not a passing trend. Products and services must deliver value while telling engaging stories through a multitude of digital devices and within a network of multiple brands, services, and platforms.
  • Marketing and product teams need to work more closely. Copywriting and story teams must collaborate with user experience teams.
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  • every product and service experience must be recognized as a contribution to the total brand image. It should be designed, maintained, and managed across platforms and over time with a central truth. Ultimately, a pattern will build through these successive experiences, and that pattern will be rooted in the core brand promise.
  • It is critical to define a sharp personality in order to create a unique experience and build a strong brand over the long term.
Pedro Gonçalves

20 top web design and development trends for 2013 | Feature | .net magazine - 0 views

www.netmagazine.com/...gn-and-development-trends-2013

Web 2013 Promotion Notes

shared by Pedro Gonçalves on 18 Jan 13 - No Cached
  • “If you’re designing a website and not thinking about the user experience on mobile and tablets, you’re going to disappoint a lot of users,” he warns. Designer Tom Muller thinks big brands getting on board will lead to agencies “increasingly using responsive design as a major selling point, persuading clients to future-proof digital marketing communications”. When doing so, Clearleft founder Andy Budd believes we’ll see an end to retrofitting RWD into existing products: “Instead, RWD will be a key element for a company’s mobile strategy, baked in from the start.” Because of this, Budd predicts standalone mobile-optimised sites and native apps will go into decline: “This will reduce the number of mobile apps that are website clones, and force companies to design unique mobile experiences targeted towards specific customers and behaviours.”
  • During 2012, the average site size crept over a megabyte, which designer/developer Mat Marquis describes as “pretty gross”, but he reckons there’s a trend towards “leaner, faster, more efficient websites” – and hopes it sticks. He adds: “Loosing a gigantic website onto the web isn’t much different from building a site that requires browser ‘X’: it’s putting the onus on users, for our own sakes.”
  • Designer and writer Stephanie Rieger reckons that although people now know “web design isn’t print,” they’ve “forgotten it’s actually software, and performance is therefore a critical UX factor”.
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  • Bluegg studio manager Rob Mills reckons 2013 will see a “further step in the direction of storytelling and personality on the web, achieved through a greater focus on content and an increase in the use of illustration”.
  • Apps remain big business, but some publishers continue to edge to HTML5. Redweb head of innovation David Burton reckons a larger backlash is brewing: “The gold rush is over, and there’s unrest in that apps aren’t all they promised to be. We now live in a just-in-time culture, where Google can answer anything at the drop of a hat, and we no longer need to know the answers. The app model works the old way. Do we need apps for every brand we interact with? Will we even have iPhones in five years’ time? Who knows? But one thing is certain – the internet will remain, and the clever money is on making web apps that work across all platforms, present and future.”
  • Designer/developer Dan Eden says that with “more companies focussing web efforts on mobile,” designers will feel the pressure to brush up on the subject, to the point that in 2013, “designing for desktop might be considered legacy support”. Rowley agrees projects will increasingly “focus on mobile-first regarding design, form, usability and functionality”, and Chris Lake, Econsultancy director of product development, explains this will impact on interaction, with web designers exploring natural user interface design (fingers, not cursors) and utilising gestures.
  • We’re increasingly comfortable using products that aren’t finished. It’s become acceptable to launch a work-in-progress, which is faster to market and simpler to build – and then improve it, add features, and keep people’s attention. It’s a model that works well, especially during recession. As we head into 2013, this beta model of releasing and publicly tweaking could become increasingly prevalent.“
  • “The detail matters, and can be the difference between a good experience and a great experience.” Garrett adds we’ll also see a “trend towards not looking CMS-like”, through clients demanding a site run a specific CMS but that it not look like other sites using the system.
  • “SWD is a methodology for designing websites capable of being displayed on screens with both low and high pixel densities. Like RWD, it’s a collection of ideas, techniques, and web standards.”
Pedro Gonçalves

A Primer on Responsive Design | UX Magazine - 0 views

uxmag.com/...a-primer-on-responsive-design

Responsive Design Web Design Mobile Mobile Web

shared by Pedro Gonçalves on 14 Jun 12 - No Cached
  • According to IDC, mobile web browsing will soon eclipse desktop browsing in the U.S. and worldwide. This consumption of mobile content isn’t just happening on the go; 93% of people are now using their mobile devices to browse the Web from their homes, according to a study from Google.
  • The main development methodology behind responsive design is the use of media query functionality in CSS3. Media queries target not only certain device types (e.g., Android vs. iPhone), but actually inspect the physical characteristics of the device that renders the page. For example, the code below “asks” the device if its max horizontal resolution is equal to 480px: <link rel="stylesheet" type="text/css", media="screen and (max-device-width: 480px)", href="http://uxmag.com/iphone.css" /> If it is 480px, the device will load iphone.css. If not, the link is ignored. You can also include media queries in CSS as part of an @media rule:
  • a responsive design approach does not involve putting all of your content in front of the reader. Responsive design is about putting the right content in users’ hands according to the context of their interaction.
Pedro Gonçalves

Experience Design Will Rule in the Post-PC Era | Forrester Blogs - 0 views

blogs.forrester.com/...n_will_rule_in_the_post_pc_era

Design Experience Design UX UI

shared by Pedro Gonçalves on 15 Apr 13 - No Cached
  • 77% of mobile searches take place in the home or at work where a PC is readily available. Whether you call it lazy or convenient, the simple fact is smartphones and tablets are quickly becoming the go-to computing devices for consumers.
  • In the post-PC era, customers expect companies to provide experiences aligned with their needs and abilities, in the right context, and at their moment of need.
  • Today, content is the interface and navigation is performed directly through gestures and voice commands. As a result, interactions are becoming multi-modal, engaging users through multiple senses.
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  • Adaptive. As customer interactions fragment across devices, experiences must perform reliably across an expanding interface landscape that includes PCs, laptops, smartphones, tablets, and, increasingly, TVs and cars. But just having a presence on these devices is not enough. Experiences must persist across these devices
  • Further, they need to become polymorphic, taking advantage of the connected devices that surround us to delivernew multi-device experiences that were not possible before.
  • As consumers adjust to post-PC realities, they expect companies to provide the right mix of content and functionality at the right time and right place.
  • design and customer understanding, not technology, will rule the post-PC era. In a time when you can hire a handful of engineers to build just about anything you want, value shifts from what is possible to what is desirable. 
Pedro Gonçalves

Why Is Facebook Blue? The Science Behind Colors In Marketing | Fast Company | Business ... - 0 views

www.fastcompany.com/...nce-behind-colors-in-marketing

Web Design UX Color

shared by Pedro Gonçalves on 07 May 13 - No Cached
  • KISSmetrics suggests that women love blue, purple, and green, and dislike orange, brown, and gray.
  • In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple.
  • The red button outperformed the green button by 21%.
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    • Pedro Gonçalves
      Pedro Gonçalves on 07 May 13
       
      Like a perfum, it's not just about the scent: it's all about CONTEXT.
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