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Pedro Gonçalves

Does Google Glass Have A Branding Problem? Marketing Experts Map Steps To Mainstream Su... - 0 views

  • It’s all very well having wearable technology that lets you livestream yourself hang gliding. But if it has all the sex appeal of orthodontic headgear, it’s unlikely to catch on.
  • Arguably, success in wearable technology hinges on making people look and feel good as much as providing a functional service. Developers might be happy to fork vast sums for the privilege of being a Google Glass owner, but when the product goes to mass market, fashion, or at least some sort of coolness and covetability will be as critical as functionality.
Pedro Gonçalves

This Mask Gives You Superhuman Abilities - 0 views

  • two masks that can give you superhuman sight and hearing.
  • The first prototype covers the wearer's ears, mouth and nose and uses a directional microphone to give him the ability to hear an isolated sound in a noisy environment. For example, you could target a person in a crowd and clearly hear his words without the surrounding noise. The other prototype is worn over one's eyes. A camera captures video and sends it to a computer, which can apply a set of effects to it in real-time and send it back to the wearer. One can, for example, use it to see movement patterns, similar to the effects of long-exposure photography.
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