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What the recent SEMPO State of Search Marketing Report 2012 tells us - 0 views

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    Almost 90 percent of search marketers have indicated that the recent changes in the Google algorithm has had a very significant to significant impact on them.
Anuva Blog

Global rollout of Enhanced Sitelinks - 0 views

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    It was only in February of this year that Google announced enhanced sitelinks on desktop search ads. Google combines closely related search ads with multiple sitelinks and displays the enhanced sitelinks on desktop search.
Anuva Blog

Leveraging non text/html content with rel="canonical" HTTP Headers - 0 views

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    Major search engines such as Google, Bing, and Yahoo allowed webmasters to use the link rel="canonical" tag that allowed them to include a URL in text/html form for indexing. In recent times, Google has also allowed webmasters to use the rel=canonical tag for HTTP Headers.
Anuva Blog

Google works hard to keep Bad Advertisers at Bay - 0 views

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    Ads help advertisers reach out to their market while also helping people seek out products and services that they want. However, the internet also possesses unscrupulous advertisers that use spam, misleading ads, and other undesirable techniques in a bid to fool people to part with their data or worse, their money.
Anuva Blog

Use Demographics To Reach Your Audience - 0 views

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    Making a great advertisement is the easy part. But finding the right audience and deciding on the delivery mechanism for that advertisement is the hard part. Any advertiser worth his salt will agree to the above facts.
Anuva Blog

Google Solutions for the Fashion Week Business - 0 views

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    Anyone interested in the fashion business knows how difficult it is to get a front row seat on the runway in a fashion tent. This year's New York Fashion Week will give you unprecedented access to this enviable seat right from the comfort of your couch or on your mobile phone.
Anuva Blog

Navigation in India Made Easier By Google Maps - 0 views

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    Google maps are increasingly used in India to get accurate directions. Google realizes that calculating a route is not enough and hence is working on increasing the usefulness of their Google map feature comprehensively.
Anuva Blog

New Ad Preview Tool From Microsoft AdCenter - 0 views

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    Microsoft advertising has recently announced on its blog that very shortly its advertisers will be able to verify if their ads are running. Thanks to the updated ad preview tool which lets advertisers see if their ads are being shown generally or to targeted audiences. Microsoft advertising also said that this tool will also have special diagnostic feedback and targeting functions.
Anuva Blog

Strategic Planning For Social Media - 0 views

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    Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.
Anuva Blog

How to Succeed In Localizing Your PPC Campaign - 0 views

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    Many global organizations across the world have realized the importance of targeting local markets or making inroads into new unchartered territories. However, localization involves tremendous resources and does not pay back as quickly as businesses would like.
Anuva Blog

Internet Makes It Possible For Netizens to Connect With Policy Makers - 0 views

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    The internet continues to surprise us with its ability to help people connect and communicate with each other. Not only does it connect individuals to other individuals but it also allows organizations to reach out to their constituencies and communicate with them effectively.
Anuva Blog

Bing Integrates Facebook for Searching Photos - 0 views

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    Bing has started to increasingly incorporate several Facebook features to rewards its users with an improved browsing experience. You can now search for photos using Bing that have been shared by your own friends on Facebook.
Anuva Blog

Simple Tips to Make The Most out of Google+ - 0 views

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    Using Google+ can provide multiple rewards provided you know how to exploit all the benefits. Here are some simple tips to make the most out of Google+.
Anuva Blog

Dynamic mobile reading experience - 0 views

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    Since the introduction of 'Dynamic Views' and 'Mobile Templates', over two years ago, more than 2 million new blogs have started using it. The success of these features has encouraged bloggers to ask for more mobile features.
Anuva Blog

Shortcuts in Google Analytics - Get Your Data Faster - 0 views

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    Google announced yesterday a few new developments to help you get your data faster than before. The shortcuts announced by Google in Google Analytics allow you to get the desired view in a very short time.
Anuva Blog

Better local targeting options with Google AdWords - 0 views

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    Whether you run a large business in a one of the world largest metropolis or whether you run a small business in a nondescript town your ability to target specific geographic locations for your online advertising can save you tons of money and also boost your business.
Anuva Blog

India - Go Mobile with Google; Create a Mobile Site for Free - 0 views

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    Google India has taken cognizance of the fact that there are more than 70 million mobile internet users in India. It is a given that Mobile Internet has taken a huge leap of faith in India.
Anuva Blog

How Google Autocomplete Can Affect Your Brand Image - 0 views

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    Whenever you type a company's name in the search box on Google you are suggested with words like 'scam' and 'complaints' by Google's Autocomplete feature.
Anuva Blog

How Visit Greece Used Google+ To Change the Way Greece Is Perceived Globally - 0 views

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    There is very little to cheer about whenever you hear the word "Greece". Sure, the economy is in shambles and ordinary Greeks are having a tough time. But this does not mean all is that bad. This wonderful country still has the sun shining on it, the sky still retains its majestic blue color, the olives continue to grow, and the wine still continues to flow.
Anuva Blog

Bing Makes Rapid Changes - Adds Percent Change Metrics to Webmaster Tools - 0 views

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    It was only two months ago that Bing had redesigned its Webmaster tools. It had then brought in new reports, graphs, and other tools. A month later it added a new tool that allowed users to disavow links.
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