Anuva Tech

Too many webmasters only look at the small pixels of SEO such as fixating over link building, page rankings, squeezing out specific keywords, etc., instead of looking at the big picture.

It was only in February of this year that Google announced enhanced sitelinks on desktop search ads. Google combines closely related search ads with multiple sitelinks and displays the enhanced sitelinks on desktop search.

Almost 90 percent of search marketers have indicated that the recent changes in the Google algorithm has had a very significant to significant impact on them.

There is no doubt that government websites have loads of information and people tend to believe the content on such websites more than they do on others.

Marketers are forever looking for ways and means to drive new users to download their apps. So, what is the best way to promote your app which is both effective and inexpensive?

As an online marketer or as an advertiser you have to constantly change your spending plans so that you spend the most on a campaign that returns the maximum on your investment.

Bing has very ambitious plans and it wants to be the place you go to whenever you feel the need to know what is happening in and around the world. Be it the most recent happenings in the world of sports, global finance, or for that matter what is happening in your city. Bing wants to be the place you get an update from.

Google has conducted a detailed research along with Forrester Consulting on combining audience with contextual targeting. This research was aimed at evaluating the value of this combination as perceived by advertisers.

Google has released yet another refreshed Panda update that they claim will affect only 0.7% of queries. Although the percentage does seem low, the cumulative percentage of queries being affected since the first Panda was launched seems to be quite significant.

Yahoo shareholders are in for a windfall this season. Alibaba, China's e-commerce giant, has recently announced that it has just completed a successful buyback of half of Yahoo's assets. The deal is worth $7.6 billion.

Major search engines such as Google, Bing, and Yahoo allowed webmasters to use the link rel="canonical" tag that allowed them to include a URL in text/html form for indexing. In recent times, Google has also allowed webmasters to use the rel=canonical tag for HTTP Headers.

Ads help advertisers reach out to their market while also helping people seek out products and services that they want. However, the internet also possesses unscrupulous advertisers that use spam, misleading ads, and other undesirable techniques in a bid to fool people to part with their data or worse, their money.

Making a great advertisement is the easy part. But finding the right audience and deciding on the delivery mechanism for that advertisement is the hard part. Any advertiser worth his salt will agree to the above facts.

Since the introduction of 'Dynamic Views' and 'Mobile Templates', over two years ago, more than 2 million new blogs have started using it. The success of these features has encouraged bloggers to ask for more mobile features.

Using Google+ can provide multiple rewards provided you know how to exploit all the benefits. Here are some simple tips to make the most out of Google+.

Bing has started to increasingly incorporate several Facebook features to rewards its users with an improved browsing experience. You can now search for photos using Bing that have been shared by your own friends on Facebook.

The internet continues to surprise us with its ability to help people connect and communicate with each other. Not only does it connect individuals to other individuals but it also allows organizations to reach out to their constituencies and communicate with them effectively.

Many global organizations across the world have realized the importance of targeting local markets or making inroads into new unchartered territories. However, localization involves tremendous resources and does not pay back as quickly as businesses would like.

Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.

Microsoft advertising has recently announced on its blog that very shortly its advertisers will be able to verify if their ads are running. Thanks to the updated ad preview tool which lets advertisers see if their ads are being shown generally or to targeted audiences. Microsoft advertising also said that this tool will also have special diagnostic feedback and targeting functions.