Best content in All Things Digital

Twitter ads don't deliver: reports - 0 views

econsultancy.com/...tter-ads-don-t-deliver-reports

Twitter ads

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Having launched a suite of advertising solutions over the past year, Twitter has answered one of the questions that had previously plagued it: will the popular social media hub ever find a business model?

<div class="cArrow"> </div><div class="cContentInner">Having launched a suite of advertising solutions over the past year, Twitter has answered one of the questions that had previously plagued it: will the popular social media hub ever find a business model?</div>

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Are Foursquare and Groupon Exploring a Partnership? - 0 views

www.pcmag.com/...0,2817,2385838,00.asp

groupon foursquare check-in Groupon Now

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Who owns your brand's social media data? - 0 views

econsultancy.com/...-your-brands-social-media-data

social media brand facebook twitter data

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Congratulations: you have 50,000 Twitter followers! Respect: you have a million 'likes' on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group! But scratch beneath the surface and ask yourself three big questions: 1. What does this really mean? 2. What is this worth? 3. Who owns the data? I'm not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that's not to say there aren't threats and challenges on the road ahead.

<div class="cArrow"> </div><div class="cContentInner">Congratulations: you have 50,000 Twitter followers! Respect: you have a million 'likes' on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group! But scratch beneath the surface and ask yourself three big questions: 1. What does this really mean? 2. What is this worth? 3. Who owns the data? I'm not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that's not to say there aren't threats and challenges on the road ahead.</div>

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Everyone Should Hire 'Social Media Experts' - 0 views

www.seomoz.org/...ould-hire-social-media-experts

social media expert social media

shared by Nathalie Allard on 08 Sep 11 - No Cached

6 New Apps For Getting More Out of Foursquare - 0 views

mashable.com/...new-foursquare-apps

social media foursquare applications When Should I visit? Foursquare sonar scoville Localmind 4squareand7yearsago WeePlaces

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

As Foursquare's 10 million members check into locations in cities around the world, much of that location data can be accessed in unique and fascinating ways, thanks to the service's ever-improving API.

<div class="cArrow"> </div><div class="cContentInner">As Foursquare's 10 million members check into locations in cities around the world, much of that location data can be accessed in unique and fascinating ways, thanks to the service's ever-improving API.</div>

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Forbes Picks Top Social Media Campaigns - 0 views

www.brandchannel.com/...Forbes-Social-Media-Pt1.aspx

social media campaings VW social media campaign viral buzz

shared by Nathalie Allard on 08 Sep 11 - Cached

Nathalie Allard on 08 Sep 11

Forbes.com has named its list of the richest (and most engaging) social media campaigns.

<div class="cArrow"> </div><div class="cContentInner">Forbes.com has named its list of the richest (and most engaging) social media campaigns.</div>

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International Usability: Big Stuff the Same, Details Differ (Jakob Nielsen's Alertbox) - 0 views

www.useit.com/...international-sites.html

international usability

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users

<div class="cArrow"> </div><div class="cContentInner">User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users</div>

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The web is critical. The web team is not - 0 views

www.gerrymcgovern.com/...6-05-Web-critical-team-not.htm

content Gerry McGovern content strategy governance strategic content

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.

<div class="cArrow"> </div><div class="cContentInner">Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.</div>

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9 Building Blocks of a Social Media Strategy - 0 views

fifthgearanalytics.com/...cks-of-a-social-media-strategy

social media strategy social media budgeting social media goals social media human resources

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.

<div class="cArrow"> </div><div class="cContentInner">Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.</div>

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Why a negative review may not be so bad after all - 0 views

econsultancy.com/...iew-may-not-be-negative-at-all

negative reviews reviews Alamo Drafthouse

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.

<div class="cArrow"> </div><div class="cContentInner">There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.</div>

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McDonald's Pick n Play - 0 views

www.youtube.com/watch

location-based app Foursquare Groupon McDonald's iPhone

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Nice way of marketing McDonalds' products using Digital screen, iphones and location-based apps.

<div class="cArrow"> </div><div class="cContentInner">Nice way of marketing McDonalds' products using Digital screen, iphones and location-based apps.</div>

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How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] - 0 views

mashable.com/...auto-industry-social-media

automotive social media Ford GM Lexus Honda Chevrolet Buick Cadillac Jeep Toyota Chrysler

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.

<div class="cArrow"> </div><div class="cContentInner">Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.</div>

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Rightmove crowdsources website improvements on Facebook - 0 views

econsultancy.com/...bsite-improvements-on-facebook

social media case study Like button crowdsourcing The Ideas Factory Facebook Right Move

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.

<div class="cArrow"> </div><div class="cContentInner">With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.</div>

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Mini-IA: Structuring the Information About a Concept(Jakob Nielsen's Alertbox) - 0 views

www.useit.com/...mini-ia.html

mini-IA linear paging page scrolling linear page-turning progression IA usability

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

In a miniature information architecture, coverage of a single topic is chunked into units that are connected through simple navigation.

<div class="cArrow"> </div><div class="cContentInner">In a miniature information architecture, coverage of a single topic is chunked into units that are connected through simple navigation.</div>

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While Android Market struggles, the App Store surges | Econsultancy - 0 views

econsultancy.com/...struggles-the-app-store-surges

android app app store Google Android market mobile internet Apple

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.

<div class="cArrow"> </div><div class="cContentInner">The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.</div>

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A little reverse psychology goes a long way - 0 views

www.linkedin.com/news

social media case studies Romania ROM Facebook causes

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The Reset of the Agency Model - 0 views

www.albertobrea.com/...reset-of-agency-model.html

agency model intergated agency media trends

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.

<div class="cArrow"> </div><div class="cContentInner">Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.</div>

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How can retailers appeal to mobile users in store? | Econsultancy - 0 views

econsultancy.com/...ppeal-to-mobile-users-in-store

QR codes QR code mobile mobile app voucher codes multichannel QR mobile internet

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."

<div class="cArrow"> </div><div class="cContentInner">"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."</div>

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YouTube - Social Media Revolution 3 (4:15 version via Erik Qualman) - 0 views

www.youtube.com/watch

youtube social media social media statistics

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

Facts and stats about social media in video format

<div class="cArrow"> </div><div class="cContentInner">Facts and stats about social media in video format</div>

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Facebook: "Like" is Like "Share," But Share is Still There - 0 views

soshable.com/facebook-like-butto

automotive social media like button facebook like share button

shared by Nathalie Allard on 08 Sep 11 - No Cached

Nathalie Allard on 08 Sep 11

If you were confused before about the differences between liking a website or story and sharing one, Facebook has confused the issue even more to make it simpler for us all. "Like" it, "share" it - either way you're posting the details on your wall and onto your friends news feeds. If anything, "like" is more prominent than "share" now.

<div class="cArrow"> </div><div class="cContentInner">If you were confused before about the differences between liking a website or story and sharing one, Facebook has confused the issue even more to make it simpler for us all. "Like" it, "share" it - either way you're posting the details on your wall and onto your friends news feeds. If anything, "like" is more prominent than "share" now.</div>

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All Things Digital

Twitter ads don't deliver: reports - 0 views

Are Foursquare and Groupon Exploring a Partnership? - 0 views

Who owns your brand's social media data? - 0 views

Everyone Should Hire 'Social Media Experts' - 0 views

6 New Apps For Getting More Out of Foursquare - 0 views

Forbes Picks Top Social Media Campaigns - 0 views

International Usability: Big Stuff the Same, Details Differ (Jakob Nielsen's Alertbox) - 0 views

The web is critical. The web team is not - 0 views

9 Building Blocks of a Social Media Strategy - 0 views

Why a negative review may not be so bad after all - 0 views

McDonald's Pick n Play - 0 views

How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] - 0 views

Rightmove crowdsources website improvements on Facebook - 0 views

Mini-IA: Structuring the Information About a Concept(Jakob Nielsen's Alertbox) - 0 views

While Android Market struggles, the App Store surges | Econsultancy - 0 views

A little reverse psychology goes a long way - 0 views

The Reset of the Agency Model - 0 views

How can retailers appeal to mobile users in store? | Econsultancy - 0 views

YouTube - Social Media Revolution 3 (4:15 version via Erik Qualman) - 0 views

Facebook: "Like" is Like "Share," But Share is Still There - 0 views

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