Who owns your brand's social media data? - 0 views
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Congratulations: you have 50,000 Twitter followers! Respect: you have a million 'likes' on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group! But scratch beneath the surface and ask yourself three big questions: 1. What does this really mean? 2. What is this worth? 3. Who owns the data? I'm not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that's not to say there aren't threats and challenges on the road ahead.
6 New Apps For Getting More Out of Foursquare - 0 views
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As Foursquare's 10 million members check into locations in cities around the world, much of that location data can be accessed in unique and fascinating ways, thanks to the service's ever-improving API.
Forbes Picks Top Social Media Campaigns - 0 views
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Forbes.com has named its list of the richest (and most engaging) social media campaigns.
International Usability: Big Stuff the Same, Details Differ (Jakob Nielsen's Alertbox) - 0 views
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User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users
The web is critical. The web team is not - 0 views
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Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.
9 Building Blocks of a Social Media Strategy - 0 views
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Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
Why a negative review may not be so bad after all - 0 views
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There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
McDonald's Pick n Play - 0 views
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Nice way of marketing McDonalds' products using Digital screen, iphones and location-based apps.
How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] - 0 views
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Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.
Rightmove crowdsources website improvements on Facebook - 0 views
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With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.
Mini-IA: Structuring the Information About a Concept(Jakob Nielsen's Alertbox) - 0 views
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In a miniature information architecture, coverage of a single topic is chunked into units that are connected through simple navigation.
While Android Market struggles, the App Store surges | Econsultancy - 0 views
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The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.
The Reset of the Agency Model - 0 views
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Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.
How can retailers appeal to mobile users in store? | Econsultancy - 0 views
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"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."
YouTube - Social Media Revolution 3 (4:15 version via Erik Qualman) - 0 views
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Facts and stats about social media in video format
Facebook: "Like" is Like "Share," But Share is Still There - 0 views
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If you were confused before about the differences between liking a website or story and sharing one, Facebook has confused the issue even more to make it simpler for us all. "Like" it, "share" it - either way you're posting the details on your wall and onto your friends news feeds. If anything, "like" is more prominent than "share" now.
Eight Creatives Uses of QR Codes - 0 views
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