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william doust

A Guide to Choosing Colors for Your Brand « Usability Post - 0 views

www.usabilitypost.com/...choosing-colors-for-your-brand

usability color branding colour logo brand design for:illustrationcoo for:rachyjohnstone for:christinewp for:bunnymartin for:elizborg

shared by william doust on 03 Jun 09 - Cached
  • william doust on 03 Jun 09
     
    A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Purpose, Cause and the New Brand Attributes - 0 views

www.edelman.com/...E8.asp

branding marketing values neuroeconomics behavioural economics brand brand building brand experience

shared by william doust on 21 Jan 10 - Cached
    • william doust
      william doust on 21 Jan 10
       
      values behind branding ;-)
    • william doust
      william doust on 21 Jan 10
       
      appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  • Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
william doust

LINDSTROM: Mouse Thumbnails for Headlines - 0 views

adage.com/...lineup.php

branding videoreport brand building video video resource viral marketing brand

shared by william doust on 18 Dec 09 - Cached
  • william doust on 18 Dec 09
     
    Some really fab & thought provoking videos on brand building. Check them out please.
william doust

Relationship Building at the Speed of Batman | chrisbrogan.com - 0 views

www.chrisbrogan.com/uilding-at-the-speed-of-batman

branding relationship building relationship marketing relationship building and the web chrisbrogan

shared by william doust on 25 Feb 09 - Cached
    • william doust
      william doust on 25 Feb 09
       
      business and personality barriers are getting blurred!
    • william doust
      william doust on 25 Feb 09
       
      this is also stated in the book Flip - How to succeed by truning everything you know on it's head: http://tinyurl.com/amnacf (my amazon affilate - i get a little dough). pp. 159 business is personal. Recommend it. Goes with Mavericks!
    • william doust
      william doust on 25 Feb 09
       
      Begining bit sets the scene and is a nice read. But the crunch point about business being personal is further down highlighted in yellow ;0)
    • william doust
      william doust on 25 Feb 09
       
      This guys twitter (wrote trust economy): http://twitter.com/chrisbrogan
  • Relationship Building at the Speed of Batman
    • william doust
      william doust on 25 Feb 09
       
      four bubbles & squeaks ;0) pls read
  • william doust on 25 Feb 09
     
    relationship building on the web from the author of trust economy
william doust

Skittles.com All Our Base are Belong to You | Pistachio - 0 views

pistachioconsulting.com/all-our-base-are-belong-to-you

flickr youtube twitter buzz inspiration marketing estrategy e-awareness skittles.com

shared by william doust on 03 Mar 09 - Cached
  • william doust on 03 Mar 09
     
    learning from big brands on their use of free social tools: twitter, flickr, youtube...to build buzz & following. We could do this! ;0)
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