Obama's push to weatherize millions of homes — another stimulus bonanza — will require new norms. In Oregon, a countywide program to upgrade windows and insulation at almost no cost to homeowners got a tepid response. But after an intense mobilization campaign — through citizen councils, churches and Girl Scouts who went door-to-door asking residents why they hadn't weatherized yet — 85% of the county enrolled. "What worked was creating a sense that we're all in this together and you're a social deviant if you don't join us,"
mmm, could this not be applied also to website communications? - why focus on text? - it's like appealing to one type of learner. Sometimes, even with the clever use of words, there is enough room for interpretation. Video gives a more accurate range of tonality and emotion!
