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william doust

Insights - 0 views

www.edelman.com/insights

research all-sectors sector-research sector PR blogging new-media newmedia trends miche will socialmedia digital Edelman

shared by william doust on 21 Jan 10 - Cached
  • william doust on 21 Jan 10
     
    PR Firm with very useful papers on trends, blogging new media. etc.
william doust

Edelman Trust Barometer 2010 - 0 views

www.edelman.com/2010

strategy trust for:bunnymartin for:christine.wp for:elizborg for:rachyjohnstone

shared by william doust on 04 Feb 10 - Cached
  • william doust on 04 Feb 10
     
    There is a video here on tust with NGOs (non govt. organisations) - that also contribute to making social impact. THis would link nicely to "The trust Economy"
william doust

Edelman Digital: Authentic Digital Engagement - 0 views

edelmandigital.com

digital engagement edelman socialmedia

shared by william doust on 06 Apr 10 - Cached
  • william doust on 06 Apr 10
     
    fab eldeman (PR) - blog on socialmedia and "the conversations" - unfolded ;-D Inspirational - and my fab gurua @armano is on here. hurrah!
william doust

consumerACTIONism - Home - Everyone is Talking, but Who is Listening? Why Bra... - 0 views

www.consumeractionism.com/...ening-why-brands-should-b.html

for:elizborg for:christine.wp for:bunnymartin consumeractionism Edelman engagement digital newmedia new-media

shared by william doust on 21 Jan 10 - Cached
  • william doust on 21 Jan 10
     
    The power of digital listening ;-)
william doust

consumerACTIONism - Home - The Brand and Consumer Tug of War in the Digital E... - 0 views

www.consumeractionism.com/...in-the-digital-engagement.html

new-media newmedia digital Edelman engagement for:christine.wp for:elizborg for:bunnymartin consumeractionism

shared by william doust on 21 Jan 10 - Cached
  • william doust on 21 Jan 10
     
    Interesting article about digital domain - web and enagement.
william doust

It's Complicated - beyond demographics - 0 views

www.edelman.com/...E1.asp

branding marketing psychographics influentials ripple ripple effect for:bunnymartin for:christinewp for:elizborg

shared by william doust on 21 Jan 10 - Cached
    • william doust
      william doust on 21 Jan 10
       
      Does not psychographics cover some of this A-typical behaviour beyond the demographics usual suspects?
    • william doust
      william doust on 21 Jan 10
       
      wasn' this the case for Sony's 1st incarnation of the play staion, whose larges buyers were 30yr olds?
  • influentials
  • raditional way of dividing consumers by traditional demographics isn't enough anymore
  • william doust on 21 Jan 10
     
    This article looks beyond your usual cookie cutter demographics, because we don't all behave in the cookie-cutter style we are expected to behave like. This is where "psychographics comes in" - but not covered, although hinted at between the lines.
william doust

Purpose, Cause and the New Brand Attributes - 0 views

www.edelman.com/...E8.asp

branding marketing values neuroeconomics behavioural economics brand brand building brand experience

shared by william doust on 21 Jan 10 - Cached
    • william doust
      william doust on 21 Jan 10
       
      values behind branding ;-)
    • william doust
      william doust on 21 Jan 10
       
      appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  • Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
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