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william doust

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wh... - 0 views

knowledge.wharton.upenn.edu/article.cfm

knowledge@wharton co-development co-branding social marketing marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • Social Marketing: How Companies Are Generating Value from Customer Input
    • william doust
      william doust on 07 Mar 09
       
      social marketing: power of grassroots and people helping you shape your brand!
    • william doust
      william doust on 07 Mar 09
       
      User/audience/customer input - shaping your brand.
  • william doust on 07 Mar 09
     
    Social Marketing: How Companies Are Generating Value from Customer Input -
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Conversation Agent: How Social Networks are Disrupting Everything you Know About Business - 0 views

www.conversationagent.com/...how-social-netw.html

for:elizborg networks social network conversation marketing emarketing

shared by william doust on 08 Mar 09 - Cached
  • In other words, mindset and attitude count.
    • william doust
      william doust on 08 Mar 09
       
      Mindset! - engagement, celebration and conversation, rather than just sales - my view!
    • william doust
      william doust on 08 Mar 09
       
      Eliz - why we need to invest in building conversations and networks
  • How Social Networks are Disrupting Everything you Know About Business
  • ...1 more annotation...
  • The use of digital is also blurring the lines between customer and seller. A few years ago people thought I was insane in facilitating a network on my lonesome on top of my day job. You join a professional association and become the VP of programming if you want to do that. Later they sought confirmation in their assessment of my insanity when I started Conversation Agent. Many are now using blogs as a dynamic newsletter to push news about their projects out. The difference between native and immigrant in the two activities above is the degree of involvement. When I started developing the network I only suspected that I would have a higher degree of interest in its success -- now I know with certainty that it's because I am at the same time organizer and leader as well as participant. Having a blog is a way to stay curious and participate in the larger conversation, not merely a way to make your newsletter interactive.
  • william doust on 08 Mar 09
     
    social networks and blogs! - impact on business when power of digital and custoemr and company is blurrring - due to conversations!
Elizabeth Borg

Social Spider - 0 views

www.socialspider.com/...2

for:williamdoust community interst company

shared by Elizabeth Borg on 01 May 09 - Cached
william doust liked it
  • Elizabeth Borg on 01 May 09
     
    One of Social Spider's core services is managing participatory media projects. It publishes One in Four, amongst other titles
  • Elizabeth Borg on 01 May 09
     
    Social Spider is a not-for-profit design, communication and social action agency.
william doust

Coke Pours In-House Social Media Experiments Down the Drain | Ben Paynter | Fast Company - 0 views

www.fastcompany.com/...-house-social-media-down-drain

coca-cola coca-cola socialmedia mistakes stratford stratford workshop william doust christine walker parsons elizabeth borg web2.0 tools socialmedia twitter for:rachyjohnstone for:elizborg for:christinewp

shared by william doust on 15 Jan 10 - Cached
  • Yesterday, the company announced that it will abandon building ever-more networking platforms in favor of approaching customers at the places they already hang out, like Facebook and YouTube.
    • william doust
      william doust on 15 Jan 10
       
      Eliz & Christine - this is what you discovered with the Angels when using facebook
  • Coke Pours In-House Social Media Experiments Down the Drain
  • ...2 more annotations...
  • Coke Pours In-House Social Media Experiments Down the Drain
    • william doust
      william doust on 09 Feb 10
       
      There are also some upsides from what they learned here ;-D
    • william doust
      william doust on 09 Feb 10
       
      60sec blog/site: http://www.diigo.com/09acv
    • william doust
      william doust on 09 Feb 10
       
      coca-cola we are social (includes video) http://www.diigo.com/09adk
  • william doust on 15 Jan 10
     
    This article shows the evidence on a large corporate scale - What CLP naturally discovered with virtual spaces - go where the learners hang out. Coca-cola wasted a lot of money trying to get people to go to other virtual spaces.
  • Elizabeth Borg on 09 Feb 10
     
    Shame we didn't have all of that money to burn!! We'd have used it a lot more wisely......
william doust

Finance, knowledge and expertise for the third sector | The Social Investment Business - 0 views

www.socialinvestmentbusiness.org/about

future builders grants grantsources grantsdatabase

shared by william doust on 13 Jan 10 - Cached
  • william doust on 13 Jan 10
     
    Future Builders Trading Name Company - website: Social Investment business
william doust

Work - Human Centered Design Toolkit - IDEO - 1 views

www.ideo.com/...human-centered-design-toolkit

human centred design human centred design toolkit IDEO human centred design toolkit NGO nonprofit non-profit

shared by william doust on 10 Aug 10 - Cached
  • william doust on 10 Aug 10
     
    "Human Centered Design Toolkit Close For years, companies and other organizations have used Human-Centered Design to arrive at innovative business solutions. Funded by IDE as part of a grant from the Bill & Melinda Gates Foundation, and in collaboration with non-profit groups ICRW and Heifer International, IDEO relied on this approach to improve the lives of communities in Africa, Asia, and Latin America. The resulting HCD Toolkit helps NGO staff and volunteers understand people's needs in new ways, find innovative solutions to meet these needs, and deliver solutions with financial sustainability in mind. The free kit is divided into four sections that bolster listening skills, running workshops, and implementing ideas. The HCD Toolkit contains the elements to Human-Centered Design, a process used for decades to create new solutions for multi-national corporations. This process has created ideas such as the HeartStart defibrillator, Cleanwell natural antibacterial products, and the Blood Donor System for the Red Cross--innovations that have enhanced the lives of millions of people. This process has been specially-adapted for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America and compiled into a Toolkit available for download here or for order at cost at www.blurb.com."
william doust

Have fun doing good - LeapAnywhere.com - 0 views

www.leapanywhere.com

for:elizborg for:bunnymartin fundraising event events event management

shared by william doust on 17 Feb 10 - Cached
  • william doust on 17 Feb 10
     
    organisation that helps charities manage and organise events. It's free to register as charity and individual - but companies are charged so that they can use this website as a platform for their corporate social responsibility commmitments.
Elizabeth Borg

YouTube - Taffy Adler - Johannesburg Housing Company - 0 views

www.youtube.com/watch

shared by Elizabeth Borg on 23 Feb 09 - Cached
  • Elizabeth Borg on 23 Feb 09
     
    Will - Michelle might like this one. There are loads of these 4-minute inspirational talks on social edge, and you can choose from quite a few.
william doust

Work Smart: Mastering Your Social Media Life | Fast Company - 0 views

www.fastcompany.com/...stering-your-social-media-life

fastcompany socialmedia socialmedia productivity socialmedia plumming for:rachyjohnstone

shared by william doust on 15 Feb 10 - Cached
  • william doust on 15 Feb 10
     
    fix your socialmedia plumming and stop those time and productivity leaks ;-) Fab little video goes with this!
william doust

Stanford Social Innovation Review : Articles : Money to Grow On (September 6, 2008) - 0 views

www.ssireview.org/...money_to_grow_on

for:elizborg for:rachyjohnstone

shared by william doust on 26 Mar 09 - Cached
  • The common deal breaker? A sustainable funding model. Nonprofits can likewise use this process to figure out whether and how they can attract growth capital.
  • In the for-profit world, the term “investment” has clear meaning and investors have sophisticated techniques for spotting and growing the most promising companies. Yet foundations and other nonprofit donors have not developed similar clarity or approaches. As a result, the nonprofit sector’s greatest gems often languish well below their full potential. By better translating for-profit concepts, donors can learn how to scout out and grow the best nonprofits. Likewise, certain nonprofits can take a page from business’s playbook and learn how to attract cash for expansion.
  • william doust on 26 Mar 09
     
    A sustainable funding model can be used by Nonprofits as part of theprocess to figure out whether and how they can attract growth capital! - think like the business world! A further summary in the bubble on the page ;o)
william doust

Stanford Social Innovation Review : Articles : Ten Nonprofit Funding Models (March 16, ... - 0 views

www.ssireview.org/...ten_nonprofit_funding_models

shared by william doust on 26 Mar 09 - Cached
    • william doust
      william doust on 26 Mar 09
       
      10 nonpforit funding biz-models: various strategic approches towards operational sustainability.
    • william doust
      william doust on 26 Mar 09
       
      This one links really well to the harvard business review free pdf on vision, strategy, business model and tactics (free download) found here: http://cli.gs/1NE976
  • For-profit executives use business models—such as “low-cost provider” or “the razor and the razor blade"—as a shorthand way to describe and understand the way companies are built and sustained. Nonprofit executives, to their detriment, are not as explicit about their funding models and have not had an equivalent lexicon—until now. 
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