The Web 1.0 concept was simple: web pages linking to web pages. Then came Web 2.0 - a powerful movement from web pages to web applications. Web 2.0 applications have evolved into often slick viewports into proprietary or personal collections of information. This means they still primarily house data in silos inaccessible to and disconnected from the larger world, and most importantly, from each other. But as we approach 2009, the clear outlines of the new web are forming. Some call this next generation the Semantic Web, but we think that term is confining, and so, instead, we refer to it as simply Web 3.0. The new web is moving beyond connecting pages to interconnecting data objects, concepts, and things. Ultimately Web 3.0 is really about creating technology that more accurately mirrors how we see and think about the world around us.

The Art of the Start Video An honest speaker will tell you that she has “on” days and “off” days. The result of a truly “on” day is a standing ovation. I had a very “on” day at TiECon on May 13, 2006. This is the annual meeting of The Indus Entrepreneur organization. I’ve provided postings of audio and video of my speeches that covered the topics of innovation and evangelism, but this is the first one of “The Art of the Start.” It’s the first one, frankly, because I’ve been waiting until I did it very—standing ovation—well.

Survey: 22% of companies ban social networking sites

Monday, July 21, 2008 New Communication Theory and the New Roles for the New World of Marketing

In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.

With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. The days of focusing solely on Web stickiness, eyeballs and clickthroughs are fading. These are the days of immersion, conversations, engagement, relationships, referrals, and action.