These are a few things to consider, and you don't have to be Robert Scoble or Seth Godin to benefit from them. Owning your personal brand online isn't just for "Weblebrities"; it's for all of us. I'd also be careful about using props. I once put on a cowboy hat at the request of my friend Richard Binhammer of Dell, and now it's become an expectation from the people I meet that I wear it. Sometimes, successful brands are created accidentally; if that happens to you, my advice is this: First roll with it, then own it.

"Brand U.0": Why Your Personal Brand Matters.