Micro Persuasion: The Promise and Peril of Ubiquitous Community - 0 views
-
"Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even in a difficult economic climate, wants to be viewed as a latecomer. Perhaps as a defense mechanism to avoid being wrong myself, I now give a boilerplate answer that I believe can last. In short, the next big community is not a single destination. Rather, it is going to be everywhere. To paraphrase Forrester analyst Charlene Li, social networking is becoming "like air."
-
The problem, however, is that this model can't scale. Tastes change and people are always migrating to trendier sites-especially as their friends do. As a result, the Internet amber is littered with fossilized communities that once dominated. These former stalwarts include AOL, Angelfire, TheGlobe.com, GeoCities and Tripod.
-
Community today is a different animal. People now expect it to be part of virtually every online experience. Most media companies now allow users to leave comments or even create profiles. Hundreds of thousands of brands, NGOs and individuals have set up their own social networks on Ning.com. The entire web is going social.
-
The entire web is going social...interesting thought.
-
- ...2 more annotations...
