Everyone is doing it
Wrong answer. Look, do not get social media confused with social networks
such as Facebook or social news sites such as Digg. Social media is essentially
a platform for communication. Whatever the technology, or means, communication
is the outcome. Every company can benefit from communicating a valuable
message.
Although many companies dabble in social media, a large
percentage are simple wasting their time. You must know what you want to achieve
from social media to form a good strategy to achieve it.
