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American Medical Association. "Harmful Consequences of Alcohol Use on the Brains of Children, Adolescents, and College Students." American Medical Association. Web. 3 Nov. 2010. This article by the American Medical Association talks about how television exposure has harmful effects on children and adolescents, when it comes to underage drinking. The exposure of young children, adolescents, and college students to television that had alcohol in it increases the chances of underage drinking. The damaging effects on the brains of alcohol on this age groups brains can be permanent. Television ads make drinking alcohol seem like the normal thing to do so they think its okay to do. These alcohol companies have mascots, other characters, and even slogans geared toward people who are underage.

Wechsler, Henry, Meichun Kuo. "Environmental Correlates of Underage Alcohol Use and Related Problems of College Students." America Journal of Preventive Medicine 19.1 (2000): 24-29. OhioLink. Web. 13 Nov. 2010. This article explains the immediate and longterm effects underage drinking has upon our youth. It tells how underage students drink less often but consume more drinks per occasion. The article also explains how underage drinkers usually don't have to pay as much for drinks and therefore are able to consume more.

van Hoof, Jons, Marleke van Noodenburg, and Menno de Jong. "Happy Hours and Other Alcohol Discounts in Cafés: Prevalence and Effects on Underage Adolescents." Journal of Public Health Policy. Vol 29 Issue 3 (2008): p 340-352, 13p, 3. EbscoHost. Web. 16 Nov. 2010. This article talks about adolescents attitude and behavior towards the marketing of alcohol. Instead of marketing through television its in everyday life. When alcohol discounts are viewed adolescents are more likely to drink and drink a lot more.

Austin, Enca Weintraub, Meng-Jin Chen, and Joel W. Grube. "How Does Alcohol Advertising Influence Underage Drinking? The Role of Desirability, Identification, and Skepticism." jahonline.org. Journal of Adolescent Health. 30 aug. 2005. Wed. 16 Nov. 2010. This article discusses how media can be persuasive towards young adults. Media for alcohol can led to the wrong idea for theses teens. Media effects teens beliefs of alcohol by making drinking look desired. Teens are also more likely to copy their favorite or a cool character who is drinking alcohol. Media does affect the decision making process for children and teens.

Collins, Rebecca L. Ph.D., ect al. "Early Adolescent Exposure to Alcohol and its Relationship to Underage Drinking." jahonline.org. Journal od Adolescent Health. 13 Apr. 2007. Web. 16 Nov 2010. This is an article about a a study done on exposure to alcohol and its effects on teens. It is linked to many dangers including drunk driving, sexually transmitted diseases, suicide, and disabilities. With the amount of advertisements for alcohol through television, magazines, radio, and many others teens are being influenced to drink.

Talks about the major risk and protective factors are being identified and integrated into screening, prevention, and treatment programs to optimize interventions designed to reduce drinking problems among adolescents and young adults. It then goes in to how the different strategies used to combat underage drinking and whether or not they are effective. Windle, Michael, and Robert A. Zucker. "Reducing Underage and Young Adult Drinking: How to Address Critical Drinking Problems During This Developmental Period." Alcohol Research & Health 33.1/2 (2010): 29-44. Academic Search Complete. EBSCO. Web. 17 Nov. 2010.

the article discusses the laws that deal with the consumption of alcoholic drinks in the U.S.. It looks at the phenomenon of underage drinking. It talks about how lowering the drinking age would reduce the risk of binge drinking in colleges. MAIN, CARLA T. "Underage Drinking and the Drinking Age." Policy Review 155 (2009): 33-46. Academic Search Complete. EBSCO. Web. 17 Nov. 2010.

Talks about how police officers raided underage teens who were drinking illegally at a party in Naperville, Illinois. The police issued a citation to all the underage drinkers. they also cited Garrison Wood for being at a party where there was underage drinking. It then goes into another case where a girl got in trouble for driving home her two friends who were drinking. Party Off?." Current Events 104.2 (2004): 3. Academic Search Complete. EBSCO. Web. 17 Nov. 2010.

National Institute on Alcohol Abuse and Alcoholism. "Alcohol Alert." NIAAA Publications. Oct. 2007. Web. 14 Nov. 2010. In March of 2007, the Surgeon General released a report on how to prevent and reduce underage drinking. The National Institute on Alcohol Abuse and Alcoholism's Underage Drinking research provided much of the scientific information found in that document. This website provides graphs and the goals of the production of the Surgeon Generals document and also includes statistics graphs that show the data clearly. The stance of the government against targeting minors is made clear by this document and it is extensively trying to make this clear throughout the reading.

King III, Charles, Michael Siegel, David H. Jernigan, Laura Wulach, Craig Ross, Karen Dixon, and Joshua Ostroff. "Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising Placement in Relation to Underage Youth Readership." Journal of Adolescent Health 45.6 (2009): 626-33. Web. 16 Nov. 2010. In this study, it was proposed that the alcoholic drinks that are most often consumed by minors, are often put in magazines as advertisements that underage men and women are most likely to read. The study took place between 2002-06 and the results were not friendly. It was obvious after the study concluded, alcoholic drinks popular to minors were frequently put in the magazines with higher youth readership. Alcohol companies are focusing their ads to seek out the younger crowd through the popular magazines they choose to read. Although just an abstract, it will make a good reference on studies that have gained valuable research.

Center For Science in the Public Interest. "Alcohol Advertising, Televised Sports, and Underage Youth." Cspinet.org. Aug. 2007. Web. 18 Nov. 2010. Televising alcohol during sporting games is highly effective to market your product to a large group of minors. It explains how many younger athletes and fans watch college sporting events and alcoholic companies spent over fifty two million dollars on advertising on commercial breaks. This doesnt mean its only appeals to underage viewers, many legal consumers also watch college sports which makes a good argument for the people who are trying to get thier product advertised during these games. This site also talks about other ways ads reach minors and what effects and influences are given based of a number of statistics.

this site has lots of articles from many different sources that deal with underage drinking and substance abuse issues. the site is a government site that warns the public of the dangers behind underage drinking. the goal of the site is to raise awareness on the issue that affects our country. Campaign:, By 10. The Substance Abuse and Mental Health Services Administration - Homepage. Web. 10 Dec. 2010. .

This is a great article that talks about how advertising has effect on minors. They go in to the marketing plans that are aimed toward the underage population. they state that this marketing make children feel safe partaking in risky behavior. DeBeneditti, Peter, and Wiveca Borjesson-Holman. "ALCOHOL ADVERTISING & MEDIA LITERACY A SCIENCE-BASED REVIEW." n. pag. Web. 10 Dec 2010. <http://www.medialiteracy.net/pdfs/Alcohol_Media_Literacy_Science

This is a list of all the laws that go along with underage drinking. It talks about the different laws that one can break and the penalties for breaking them. this is a great source for a paper on underage drinking. "Ohio Laws." Party Smart. Web. 10 Dec. 2010.

This article talks about how it is time to expose students to the concepts of law. this will make them more educated on various issues that influence them in their lives. This will give them the tools to make right decisions from now on. Reboussin, Beth A., et al. "Geographic clustering of underage drinking and the influence of community characteristics." Drug & Alcohol Dependence 106.1 (2010): 38-47. Academic Search Complete. EBSCO. Web. 17 Nov. 2010.

Zeigler, Donald W., Claire C. Wang. "The Neurocognitive Effects of Alcohol on Adolescents and College Students." Journal of Preventive Medicine 40 (2005): 23-32. OhioLink. Web. 8 Nov. 2010. This article is about the cognitive effects high-risk drinking has on college students. It explains how underage alcohol use is connected to brain damage and neurocognitive deficits, with implications for learning and intellectual development.

Kilbourne, Jean. "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe." medialit.org. Center for Media Literacy. n.d. Web. 15 Nov. 2010. This article is about how the media portrays drinking and how advertisements affect teenagers. There are certain tricks and even hidden messages behind the ads. When the ads are exposed to teenagers they think the message is normal and are more likely to go out and drink just the way they see it being done. Alcohol is such a common item to be advertised and adults who know right from wrong take different messages from the ads than children and teenagers.

American Academy of Family Physicians. "Alcohol Advertising and Youth (Position Paper)." Aafp.org. 2010. Web. 14 Nov. 2010. Youth exposure to alcohol advertising, the targeting of youth, morbidity, mortality, and statistics are all key points in this document. Dates, age groups, money and legal issues are all talked about in this paper and using these in my essay will certainly bring out more credible information to this side of the argument. This source talks almost every main issue that has to do with underage drinking and teenagers. It gives convincing evidence that alcohol ads are being aimed at a crowd who isnt legal to consume them, but it also questions the morality of doing this by giving facts about alcohol related deaths in minors.

Garfield, Craig F., Paul J. Chung, and Paul J. Rathouz. "Alcohol Advertising in Magazines and Adolescent Readership." The Journal of the American Medical Association. Web. 14 Nov. 2010. The most important thing about this journal entry is the table showing the age of its readers and the number of alcohol related ads that are in each magazine. While some magazines have very few, others like sports illustrated has one of the highest alcohol advertisement rate between 1997 and 2001. The statistics here are a well layed out mathmatically measured data that supports the argument of how alcohol companies are indeed placing their product in places that will most likely be veiwed by people who are underage.