Group items tagged

Center For Science in the Public Interest. "Alcohol Advertising, Televised Sports, and Underage Youth." Cspinet.org. Aug. 2007. Web. 18 Nov. 2010. Televising alcohol during sporting games is highly effective to market your product to a large group of minors. It explains how many younger athletes and fans watch college sporting events and alcoholic companies spent over fifty two million dollars on advertising on commercial breaks. This doesnt mean its only appeals to underage viewers, many legal consumers also watch college sports which makes a good argument for the people who are trying to get thier product advertised during these games. This site also talks about other ways ads reach minors and what effects and influences are given based of a number of statistics.

Ellickson, Phyllis L., et. al. "Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment." Addiction. Vol. 100 (2005): Issue 2, p. 235 - 246. EBSCOhost. Web. 22 Nov. 2010. This article looked at the relationship between adolescents and alcohol advertisements. There are many forms of alcohol advertising including at sporting events and on television. The advertisements affected the different age groups of teens different. Alcohol advertisement has an impact on the development of adolescents.

American Advertising Federation. "College Alcohol Advertising." Aaf.org. Apr. 2007. Web. 14 Nov. 2010. The main concern of this article was to prohibit the playing of alcohol promoting commercials during college sporting games. As a government agency, it talks about their stance on the argument of commercials being geared towards minors and what information they have to support their claims. It also explains what issues are raised, what congress and the governmet is doing to stop this, as well as the problems that come with this particular issue.