Group items tagged

Lewis, J. and Jhally, S. "The Struggle Over Media Literacy." 1998. Journal of Communication, 48: 109-120. Wiley. Web. 17 Nov. 2010. Media literacy is an extremely important thing for an informed person to attain. It is growing more and more important with the increase in media we as consumers see everyday. This article talks specifically about the differences in what media literacy means. Media literacy can mean seeing an image and realizing what it is telling you. But it can also mean seeing an image and realizing why it is there and that is the type that most people are illiterate in.

Zambo, Debby M. "Using Visual Literacy to Help Adolescents Understand How Images Influence Their Lives." Teaching Exceptional Children 41.6 (2009): 60-67. Communication & Mass Media Complete. EBSCO. Web. 18 Nov. 2010. Children all over the world are greatly effected by the media because they are still learning who they are. The media images they see make them believe that is who they should be and who they should be around. This is not always the most ideal person for a young child to aspire to be. These images effect children and even-more-so effect children with disabilities who have an even harder time fitting in with other children and accepting themselves. These images show them what they are suppose to be like and who their friends should be and this is why media literacy is so important.

A film available on OhioLINK. \n\nTV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue. (35 minutes)

Wei, J.Z. (2010, December). An analysis on media literacy of Sport majors. Journal of Beijing Sport University, Vol. 33 Issue 4, p91 4p. Retrieved from http://web.ebscohost.com

Engeln-Maddox, Renee, and Steven A. Miller. "TALKING BACK TO THE MEDIA IDEAL: THE DEVELOPMENT AND VALIDATION OF THE CRITICAL PROCESSING OF BEAUTY IMAGES SCALE." Psychology of Women Quarterly 32.2 (2008): 159-171. Academic Search Complete. EBSCO. Web. 18 Nov. 2010. Thin and flawless, this is beauty. According to the media the ideal female body is thin, tan, tall, and completely flawless. That is what the magazines and the movies have taught us to believe and that is what most women have been made to think. However, the research in this article shows that women are more critical of these images than previously thought. It shows that women do not accept these images as what to strive for and they realize that they are unattainable and fake.