Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues - The New York Times - 0 views
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John Evans on 04 Sep 17"The benefits to companies are substantial. Many start-ups enlist their ambassadors as product testers and de facto customer service representatives who can field other teachers' queries. Apple, Google and Microsoft, which are in education partly to woo students as lifetime users of their products, have more sophisticated teacher efforts - with names like the Apple Distinguished Educators program, Google for Education's Certified Innovator Program and Microsoft Innovative Educator Expert program. Each yearlong program selects teachers to attend a conference and work with the company to help create, or develop, education innovations, often using company tools. The tech giants position their programs as professional development for teachers, not marketing exercises."