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Unknown to Duick, someone had signed her up for the campaign at YourOtherYou.com, a web site set up for the prank. The campaign was aimed at 20-something males because the company’s advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.

Today, AdFreak celebrates seven years of CP+B and Burger King with a list of the 15 campaigns we're still talking about, for better or worse.

What are the advantages of crowdsourced research? Cost-effectiveness –- Comparatively speaking, crowdsourced research can be done at a fraction of the cost of traditional research. Quick Turn Around –- The time it takes to gather, execute, and analyze is shorter thanks to a purely digital foundation. Flexibility –- As trends emerge in findings, researchers can easily adjust their strategy to catch any shifts or “surprises.” Collaboration –- Crowdsourced research allows brands to collaborate easily with customers to ideate or improve upon products, to test concepts, ads, and experiences, and to continue the conversation over a longer term. Velocity –- Crowdsourced research can travel at the speed of digital, allowing for real-time consumer behavior analysis and insight for new technologies, memes, trends, and conversations. Marketing and Marketing Research –- Even though it’s frowned upon and often times refuted in traditional research, the nature of crowdsourced research implies there will be some form of marketing intertwined as consumers share their stories, insights, and ideas for brands they support.

Crowdtap, which is still in beta, is a tool that fills the gap between traditional research and digital, and helps with insight gathering, customer empowerment and influence. At my company, we use Crowdtap to augment our research activities, especially when time is of the essence (i.e. new business pitches, client presentations, low-budget projects). Brands and agencies can leverage Crowdtap to target questions (polls, discussion topics, and open-ended queries) to a certain demographic profile subscribed to the tool.

Comprised of five agencies – Toyota's agency of record, Saatchi & Saatchi Los Angeles, plus Burrell Communications, Conill, InterTrend Communications and Zenith – Total Toyota unites the automaker's multicultural marketing initiatives under one umbrella. Toyota's Camry is the nation's best-selling car and the automaker claims Toyota is the No. 1 auto brand among Hispanics, African- and Asian-Americans.

A total of six spots will air over the course of the campaign, which also features print and radio elements, as well as some interactive and experiential programs designed to present the car to audiences that are much smaller and more specific than the mass viewership tuning in for Sunday night's game.

One includes sponsorship of the DramaFever Awards. DramaFever is a video-streaming site that specializes in international TV, including South Korean teenage dramas and Spanish-language telenovelas. In addition to sponsorship of the Awards themselves, Camry will sponsor a branded "Bold and Beautiful" award. Another planned facet of the campaign is a social media-oriented push in which a chef will visit restaurants and share recipes while getting fans to share their own.

The video above introduces the concept and you can see more of what Morris is exploring at 9lives.com/CatsEyeView.

Agency EVB -- which was also responsible for Catstarter, the feline crowdfunding website -- has created an interactive experience in which viewers can watch the brand's long-running "spokescat," Morris, explore his house while fitted with a pair of smart-cam goggles and a Wi-Fi-enabled activity-monitor collar.