Scott Egan - 0 views

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  #1 Scott Egan on 15 Oct 10

   

  I listened to Around the Dial: A music industry roundtable. This podcast consisted of Kenny Ochoa, a Sony Music Exec who deals with selling the music rights of Sony to ad agencies to use in their commercials. I learned from this podcast how important music can be in an advertising campaign and how brands and agencies and musical artists work together. Harvey Leads ran the promotion department at Sony. As he said he "cross pollinated" the music and advertising industries. He tells the story of the band New Found Glory made a video with product placement with products like Rock Star Energy Drink and Taco Bell. Amy Higgins talks about how when she worked for Pandora she worked with bands and their initiatives to be greener. The whole goal of this discussion was to discuss how music and advertising have started a journey together and now help each other gain popularity.

   

  <div class="cArrow"> </div><div class="cContentInner">I listened to Around the Dial: A music industry roundtable. This podcast consisted of Kenny Ochoa, a Sony Music Exec who deals with selling the music rights of Sony to ad agencies to use in their commercials. I learned from this podcast how important music can be in an advertising campaign and how brands and agencies and musical artists work together. Harvey Leads ran the promotion department at Sony. As he said he "cross pollinated" the music and advertising industries. He tells the story of the band New Found Glory made a video with product placement with products like Rock Star Energy Drink and Taco Bell. Amy Higgins talks about how when she worked for Pandora she worked with bands and their initiatives to be greener. The whole goal of this discussion was to discuss how music and advertising have started a journey together and now help each other gain popularity.</div>

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