Court Approves Lawsuit Against Toyota Over Cyberstalking Ad Stunt | Threat Level | Wire... - 0 views
Cached
-
Unknown to Duick, someone had signed her up for the campaign at YourOtherYou.com, a web site set up for the prank. The campaign was aimed at 20-something males because the company’s advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.
-
When brands market using dark marketing tactics and friendships, things can go very wrong.
