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As digital transformation progresses at a rapid pace, the difficulty in using the web is increasing day by day. The harsh reality is that businesses are spending large amounts of money to drive customers to their websites, but unable to retain them due to customer dissatisfaction. The main cause of this issue could be not properly analyzing the various reasons of customer dissatisfaction. Here comes an urgent need to consider many ways of analyzing the customer behavior. The solution is to understand customer experience significance and perform effective Customer Experience Testing. It is not only about technology, design or usability all the time but it is also about customer experience which is most important for businesses. A vital factor to be considered is to understand the customer pulse and for that, performing Customer Experience Testing is extremely necessary. To read more, visit https://www.clictest.com/blogs/customer-experience-testing-to-unlock-digital-success/